Hardware and electromechanical market will transfer to small and medium-sized cities

Hardware and electromechanical markets are parts warehouses for industrial companies. Many industries require screw and nut, wrenches, hammers, bearings, and other hardware and electromechanical products. According to Luo Baihui, chief operating officer of Jinmo Machinery, it is a general trend for the hardware and electromechanical market to shift to small and medium-sized cities. Whether or not to build a hardware and electromechanical market in a certain area depends on many factors. The degree of industrial development in a region determines the scale of the local hardware and electromechanical market. , The local hardware circulation, the number of business households, the amount of business, the regional finance, the ratio of workers to peasants, etc. must all be included in the survey.

Taixing Hardware & Electrical Engineering Co., Ltd. As a pilot for this trend, Jiatai Hardware & Electro-Mechanical City settled in Taixing because the hardware, machinery and electronic commerce and trade of Taixing City were relatively scattered and the demand for local hardware and electromechanical products was huge, and a professional large-scale market was urgently needed. Taixing is also a city with a solid foundation of industry. With the rapid economic development and changes in the local hardware and electrical machinery industry, Taixing is in urgent need of integrating and aggregating the fields of wholesale and distribution of hardware, machinery and electronic products.

As we all know, the reducer is a key industry in Taixing, and its development scale and status have become increasingly strong in the country. In Taixing City, there are more than 200 types of reducer companies and supporting manufacturers. This indicates that Taixing City will be “China’s hometown of speed reducers” and “a strong city of speed reducers” to become a Chinese manufacturer of speed reducers. center. Well, it is clear that the high speed development of the Taixing reducer industry will surely increase the rigid demand for hardware and electronic machinery. According to statistics, the annual demand for hardware and electrical machinery in Taixing City is already around 10 billion yuan. In the next few years, the demand for Taixing's industrial equipment will increase, which determines that the Taixing hardware and machinery industry will usher in an unprecedented historical development opportunity.

It is reported that Taixing Jiatai Hardware & Electrical City Project covers an area of ​​83 acres and the investment scale is 300 million yuan. One phase of the development of 50 acres, a collection of domestic and foreign names, excellent, special, new hardware and electronic products more than 10,000 kinds of products, radiation products Taizhou and surrounding areas.

Taixing Jiatai Hardware & Electromechanical City was invested and built by Shanghai Jiatai Investment (Group) Co., Ltd. It was strongly supported by Taixing Municipal Government and related partners. The president of Jiatai Investment Company Yang Qinghong told the author that the Jiaxing project was a pilot of the group in the Jiangsu region. The group plans to promote the hardware and electromechanical market chain model in China. The Taixing Jiatai project is the first step for the group to step out of Shanghai. It will gradually start in the country.

Firm belief, Nirvana rebirth

At present, apart from Taixing Jiatai Hardware and Electromechanical City and Shanghai Hardware City, Shanghai Jiatai Investment (Group) Co., Ltd. is the same. Since Shanghai Hardware City has been developing for 10 years, Jiatai’s operation and management team in the hardware and electromechanical fields can be described as After tests, this team has been greatly trained in the past 10 years. According to Yang Qinghong's words, "not because of how successful we were in the past, but precisely because our team has experienced many failures." When it was first opened, Shanghai was The lack of positioning and planning in Hardware City caused a difficult start. Initial investment was difficult. Intentioned customers came to the scene and saw the empty environment. Many people shook their heads, but with a sense of persistence and responsibility. The top management of the group decided to stick to it, but paid the painful time and money.

However, as long as we find the right direction, we will continue to usher in the harvest. At that time, Mao Dong and Yang always reflect and sum up. They believe that the positioning of the hardware city is not precise, the product plan is relatively single, and the scale is too large. Big, it must be improved. The market size is too large to be recovered. It is only a little bit of digestion. At that time, the idea was to persist, even if one customer is more than a month is a kind of progress. In the first year, the investment situation was very dismal. There were 600 companies and half of them came. In the second year, a total of 60 new merchants were added. But in the third year, the market sentiment began to pick up. Violently increased more than 300 households, since then, Shanghai Hardware City has gradually improved.

However, there were unexpected winds and storms. Since March 2006, Shanghai Hardware City suddenly entered a desolate state. Due to the large amount of advertising investment at that time and the temporary cash flow difficulties, together with the sale of the house, the shops were temporarily lethargic, leaving the company in a state of depression, and Mao Yunyun himself fell into the lowest period of entrepreneurship.

Despite this, Mr. Mao Xianyun still did not give up and continued to choose to persist. In his opinion, the location of Shanghai Hardware City is not very good, but it is also located in Jiading District of Shanghai. Jiading District is a major industrial area in Shanghai. Hardware City is surrounded by surrounding industrial enterprises. Therefore, it is sufficient to meet the demand potential. The intention to dig it out, its promising market prospects. Therefore, Mao Xianyun continues to think in terms of persistence, find a way out, and what problems arise, he will solve any problems as soon as possible. In the endeavor of unremitting efforts, hard work pays off. Since 2007, the benefits of Hardware City have begun to improve.

Since then, Shanghai Hardware City has emerged from the haze, gradually growing and growing under a clear sky. Shanghai Hardware City, which stands on the edge of Baoqian Road in Jiading District of Shanghai, has become the premier hardware industry display center in China.

Improve investment, operation and management capabilities in practice

When asked about the advantages of Jiatai Investment in being a chain brand of “Jiatai Hardware & Electromechanical City”, Yang Qinghong replied: “Because we have the outstanding ability to attract investment, operate and manage in the hardware and electronic machinery market. A successful market The core is not how beautiful the house is, how low the cost of civil construction is, but whether the team has always been able to manage a project."

Experienced ten years of training in Shanghai Hardware & Electromechanical City, this team has accumulated rich experience in the management of hardware and electronic machinery market. For example, the positioning of the market, the number of customers carrying the product, the breadth of the product's radiating surface, and what kind of product structure the customer needs are already well understood. To manage a hardware and electromechanical market, there must be two teams, one responsible for development and the other responsible for operation and management. The two teams can cooperate with each other. The management team can present their own ideas and suggestions from the beginning of the project, such as building facade design, room type, Hydroelectric structure requirements, etc., and the role of the development team is to turn the discussion ideas into reality. In addition, Yang also summed up that in the mid-term construction of the hardware and electronic machinery market should start investment, completion of investment basically completed, Taixing Jiatai Hardware & Electrical City is a good drill. The idea put forward by Jiatai Investment's management team is the foundation for this.

After the investment is completed, the important task is to manage it. This requires professional operating teams to play a role. After inspection, many markets have such phenomena. After the completion of the developer project, the entire market basically does not care, two reasons for this situation, one is the developer can not manage, because there is no professional background, do not know the needs of merchants, or "do not dare to control." The other is unwillingness to manage because management requires a cost. However, Jiatai Hardware & Electromechanical City has solved these two problems very well. They have a very strong investment attraction, operation and management team, and are familiar with each other. In addition, they are also willing to control themselves. They can assume their own profits and losses in their own way. For example, Yang Qinghong said that as many empty locations in the market are actually valuable billboards, property fees are also an income, and there are many other ways to solve the problem. The problem.

How a market can attract customers, it also has to help customers calculate business accounts from an operating point of view, it is important to the source, whether the developer's platform has a convening power, whether the management team is capable, whether the vision is worth convincing, whether the market There are promises, these have to speak with facts. The Jiatai Hardware & Electrical City team can give merchants trust and protection.

The customer will consider the preferential treatment provided by the local government and the services provided by the developer after establishing trust and calculating the economic account. Professional team, professional market, and professional management are the strengths of Jiatai. This advantage will be gradually passed through the reputation of the industry. Today, many merchants in Taixing Jiatai Hardware & Electromechanical City come from Shanghai Hardware City, and some of them are from local industry associations and customers who come to visit.

Established Jiatai Hardware & Electrical City to achieve the second takeoff

In 2010, Jiatai Investment Chairman Mao Xianyun decided to create a new professional regional market and launched a brand named “Jiatai Hardware & Electromechanical City”. The first stop was selected in Jiangsu Taixing, he hoped to be in the hardware industry. Once again creating a higher grade, more professional hardware and electrical machinery market, to create a new type of China's "First Hardware City" with the innovative chain model. Mao Yun's forward-looking vision brought him a second takeoff in his career.

In view of the previous experience of running Shanghai Hardware City, Mr. Mao Xianyun deeply felt the importance of the informationization of the company. Because the occupancy rate in Shanghai Hardware City has not increased significantly in recent years, however, the volume of transactions in the city has been increasing. This is because many online shops have played a role in the city. Therefore, he decided to vigorously strengthen the construction of enterprise information, and increase the intensity of network promotion and online sales. After the “Taixing Jiatai Hardware & Electromechanical City” was built, Mao Xianyun summed up his past experience and looked ahead to the future development trend. He decided that while building the Shanghai Hardware City website, he will also build the website of Taixing·Jiatai Hardware & Electromechanical City and will All the Hardware & Electromechanics City he founded was linked to the website and packaged for extensive publicity, eventually creating a unique “Jiatai Hardware & Electrical City” brand.

At present, Shanghai Hardware City has gathered hundreds of electronic trading companies and more than a dozen express delivery companies. These are not deliberately invited by Shanghai Hardware City. Although it is only a network platform, their sales are very large. For example, there is an online shop that sells water pumps. The annual sales amount to 300 million, and there are many such network distributors. For the online shop in Shanghai Hardware City, the cost is low, the variety is complete, and the logistics is convenient. The city’s e-commerce company billing amount almost matched the physical transaction. However, Shanghai Hardware City itself does not build a network platform. They only do the guidance.