LED lighting lighting companies need to take a good attitude in hiring the brain


The outer brain is the outer brain, and most of the work is the icing on the cake. It is expected to send charcoal in the outer brain. It is an idiot who says dreams, and hopes that the outside brain will cure all diseases. Enterprises mainly want to successfully hire the outside brain, the first thing to do is to adjust their mentality. The mentality is not good, and it hurts others.
The external brain can only be icing on the cake. Mr. Zou Jinming, the general manager of Mingmufang Lighting, is required for the company. Because many corporate CEOs tend to ignore a problem, over-invest in their own things, pay too much attention to their own details, and neglect to stand differently. Look at the company and seek development from different angles and heights. Enterprises need a three-dimensional integrated radar system. Enterprises must form their own perfect radar system. Without a radar system, they cannot do a good analysis and control of the company's faults, crisis, prospects and future.
To be honest, many dealers and manufacturers are now confused. There are wolves (price wars) and tigers (e-commerce). The market competition is increasingly fierce. The survival crisis and market shuffling are superimposed. Manufacturers and dealers are facing new challenges. New topics, and these problems need to be solved, so they have turned to the brain for help, and they can quickly improve their competitiveness through the brain, so they can better participate in the market competition. In addition, companies are asking for a brain, which is also a highlight of hype. Enterprises must speculate. If they want to speculate, they will have a bright spot. The outer brain is a great highlight.
Furthermore, in the current market economy environment, enterprises must reform, not reform, and enterprises are difficult to survive.
Therefore, companies must go out, please come in, go out is the boss and executives go out to study, please come in is to ask the outside brain for the company, this process is what enterprises must experience. Many companies ask for the brain, because the problem can not be solved by themselves, so please take the pulse out of the brain, and prescribe the right medicine, so that the company can get a better upgrade.
Of course, the best doctor is yourself, the best medicine is time. That is to say, the most important enterprise development is the core team of its own, and the external brain professional is to find the crisis and find the demand point of the enterprise, which can solve the problems faced by the enterprise in a short period of time. In fact, the real expert is not the outside brain, but the core team of the enterprise. The outer brain can only play a role in icing on the cake.
To give the outside brain full trust and support. Fortunate lighting chairman Wang Gongjie In today's fierce competitive environment, more and more companies are paying attention to seeking help from the outside brain, the Nuggets wider market, and making greater breakthroughs. Fortis's collaboration with 壹 is also for the market to deepen and brand breakout.
壹Jitong has developed a complete, accurate, timely, professional and applicable program for Fors. Under the careful planning of 壹 通 , , , , , , , , , , , , , , , , , , , , , More than one hundred, an average of two dealers joined every two days, three days have a store to rise, this speed, this effect is obvious.
Nowadays, resources in the industry are in short supply, and companies are beginning to make channel changes. They want to overtake the curve and start to take the brand route. As for how to build a strong LED brand, it needs the power of the outer brain. In addition, when the company develops to a certain stage, it will inevitably encounter bottlenecks, and the boss's thinking will fall into a stalemate. At this time, the company must break through the concept and the brand route. Ford is the same, so we work together to collude. Brand breakout, fully spread the brand image, let the Ford Lighting brand quickly gain consumer awareness.
The stone of other mountains can be used to attack jade, and the positive effect of the outer brain on the enterprise is self-evident. To introduce the outside brain, the boss must first correct his attitude and respect the authority of the outside brain. After all, as a professional, the outside brain must have something extraordinary. This is undeniable. In addition, enterprises and the external brain must trust each other and cooperate with each other. The so-called employer is not suspicious, the suspect is not used, the enterprise must give the external brain full trust and full support.
The outside brain can't cure the disease. The general manager of Maiden Electric Zhang Wu is now an era of fast fish eating slow fish. As long as you are behind a little bit, it is a big gap behind. So learning is very important. The process of asking the brain is actually the process of learning. Of course, with learning ability, we must also have the ability to digest, with senior management, middle and high-level students to learn together to get better results, because the conversion ability of the boss alone is not enough.
The consulting organization is professional and knowledgeable, and it has certain help to the enterprise, but it cannot cure all diseases. The enterprise problem is multi-level, and the consulting organization only helps you solve one of the problems. After all, many consultants are focused on a certain field, but cannot develop in all directions. Enterprises must learn in a variety of forms, and they do not have to go through the form of the outer brain. Just like our Wisdom Alliance, the entrepreneurs in the alliance learn from each other and learn from each other. Through communication, through the collision of ideas, the sparks generated are more than external. The organization is more realistic and more effective.
Moreover, it is impossible for the external brain to understand the enterprise very thoroughly in a short time, and the solution is only a unilateral problem. It may not be well understood for the deep-seated problems of the enterprise. The external brain is also good, to a certain extent, can be cited, but can not be over-reliant, can not be ruined, the stage of the enterprise is not the same, depending on the actual situation of the enterprise, the best is the right, blindly trust the external brain and It is not advisable to hire an advisory body and what kind of experts to hire is a question worth considering. (Reporter Peng Zixin)
The external brain is a must-have for big companies. The deputy general manager of the fire unicorn, Yuguang Huolin, has not established a cooperative relationship with the think tank. This is because the current fire unicorn has not yet reached the height of developing a development strategy with the external brain organizations. But for large companies in the LED lighting industry, the presence of the outer brain is very necessary.
In today's lighting industry, companies tend to have deviations in the formulation of market strategies, product production and promotion, and LED brand promotion. Once these problems are encountered, often the top executives, including corporate leaders, often do not have the right medicine. The method leads to the deepening of the enterprise in the direction of decline. The external brain organization can often provide enterprises with different planners for internal management and external brand promotion. These planners are like private doctors of enterprises, which can solve various intractable diseases for enterprises and guide enterprises to go in the right direction. The road to development.
At present, the external brain is not only a helper to solve the dilemma of the enterprise, but also a good platform for the company to promote its own brand image. Many foreign brain organizations have cooperative relations with enterprises outside the lighting industry. Among these companies, there are many partners of lighting companies. Through the connection of the external brain, LED lighting companies can solve their own problems, but also can win cooperation and confidant, can be described as two birds with one stone.
Wu Maoxiong, the director of the marketing team of Fengguang Legend, has been invited by many companies in the lighting industry to consult the outside world, but the effect is often unsatisfactory. The key to the problem lies in the purpose of both parties. Manufacturers often count on the strategy of the brain. It is short and fast, and can see the effect in a short period of time. The strategy proposed by the outside brain takes time to verify. Another problem is that the feasibility of the strategy and the enforceability of the brand strategy proposed by the external brain are very important. This is to test the implementation ability and timeliness of the entire team of the manufacturer. In this respect, many manufacturers have not insisted, but the external brain The implementation of the process of advancing, correcting and other behaviors have not been sustained, so the end result is that the two sides are busy with the grass.
Therefore, the success of the company's cooperation with the outside brain must depend on the team's team. Every project must be perfectly promoted and resolutely implemented. In the process, the strategy will be adjusted according to market conditions and changes in the company's development policy. The enterprise can achieve the goal of solving practical problems, and at the same time it can reflect the value of cooperation between the brain and the enterprise.
Sincere communication, goodbye is also a friend's brain talk and lighting lighting business cooperation together, but not scattered. Based on the characteristics of the consulting industry and the changing internal needs of the company, it is almost impossible for companies to maintain lasting cooperation with the outside brain. Then, how does the external brain organization ensure that it is good to be good with the company, and goodbye is also a friend?
Seeking truth from facts, we can cooperate well. Collaboration with the general manager of the fourth business unit Sheng Binzi Consulting and planning company and enterprise cooperation, the first half is the peak period, the previous year is the maintenance period, the second year will often be because of mutual suspicion and bad luck Getting into a split, if you can successfully cooperate for more than three years, it will be a miracle, this is the general status quo in the lighting industry consulting field.
I believe that the reason for this phenomenon is that the consulting company wants to exaggerate its own ability in order to attract customers, resulting in the expectations of the serviced enterprises being too high, resulting in the difference between the two parties, and the actual cooperation process found no service. The object is so imaginative. Therefore, I hope that the consulting company should be able to communicate openly and honestly with the serviced company when signing the contract, to be realistic, and to insist on the promised things must be honored, and not to reduce the cost of services in order to make money; Enterprises should do their best. A mature consultant can only serve two or three companies a year. The third is for the situation of too many SMEs in the lighting industry. The consulting company should cooperate with the personal coach of the president with lower fees. .
Both customers and companies need to improve the current status of the LED lighting industry consulting market, and I believe that it is necessary to improve from both the consulting organization and the entrepreneurial customer. First of all, the awareness of lighting entrepreneurs needs to be strengthened. Since most of the lighting industry is a private enterprise, entrepreneurs understand the difficulty of starting a business and know that every penny is hard to come by. These are the natural phenomena of the development of the industry, but they have become the main obstacle to the entry of the external brain. First, lighting entrepreneurs are not accustomed to decentralization, because for a long time, they have made one-person decision-making, which has brought success and established full self-confidence. The trust of the external brain will not be strong and will not be easily authorized. Second, knowing that money is hard to come by, it is a bit reluctant to give a few dozens of consulting fees. Secondly, the products of the consulting organization should also be enriched. If the brand marketing planning agency provides marketing planning, consulting, training, speech, books, speech title and other products, give entrepreneurs more choices and gradually become familiar with each other. Building trust based on the foundation to open the consulting market.
The future of the lighting consulting field is bright. I hope that the industry can work together to bring the management, marketing level and realm of the entire lighting industry up.
Choosing a consulting company needs to be cautious. Ying Yunping CEO CEO Guo Yunping Lighting Enterprise is looking for a suitable consultant. It is very important for the company. Compared with the consulting fee, the opportunity cost is paid more. In fact, even looking for a well-known company to pay a relatively high consulting fee, compared to the value created by the consultant or the importance of the project itself to the enterprise, the cost of expenses is insignificant. The biggest risk for a company to find a consultant is the opportunity risk. If the consultation about the enterprise process fails, the harm to the company is far greater than the consulting fee paid by the company. Therefore, many times, looking for a consulting firm's cooperation requires caution and caution for any business.
Strengthen communication to better cooperate with Liang Xianghua, general manager of Zhongshan Blue Fox Brand Planning Co., Ltd. Our company mainly provides lighting brand with positioning of network brand, planning and decoration of online store, WeChat marketing, network marketing and other services. Consulting agency.
When I was communicating with all business owners, I found that the bosses believed in their instincts more and didn't trust the idea of ​​planning the company. When a design comes out, the bosses will continue to add fuel and vinegar according to their ideas, and finally turn a dish into a pot of hodgepodge. Therefore, I think that when companies choose to plan a company, they must first choose the consulting and planning organization that suits their current situation, and should fully communicate with them in the early stage. Once you have decided to cooperate with the marketing planning agency, you must fully believe in the creative ideas of the planning company and believe in their professional level. Only in this way, the plan that the consulting planners come out will surprise the company. Otherwise, the plan of the planning consultancy is only an alternative embodiment of the personal thinking of the client's business owner, and the help to the enterprise will not be so great.
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