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The trend of popularization gradually becomes clear, and the intelligent business opportunities of LED lighting are highlighted.
Since the 1990s, with the rapid development of the lighting industry, the concept of intelligent lighting has gradually appeared in the industry, but because of the influence of market consumption awareness, market environment, product price, promotion, etc., intelligent lighting has been In a stage of slow development. In recent years, in order to improve energy efficiency, the United States and the European government have introduced new energy regulations, such as the US government to increase tax subsidies, encourage enterprises to replace lighting systems; California introduced new building regulations, requiring lighting power density to be strictly Standard building guidelines force the introduction of automatic dimming systems, all manual controls are forbidden; the EU Energy Directive sets a 20-20-20 target to reduce greenhouse gas emissions by 20 by 20, reduce energy consumption by 20, and increase 20 The proportion of renewable energy. Various policies have driven international LED lighting brand enterprises to strengthen the deployment of LED lighting solutions that can adjust brightness according to the environment, thus driving the development of intelligent lighting. In China, although the current intelligent control has not yet formed a large-scale consumer market, most lighting companies have seen the general trend of intelligent lighting and actively moved closer to the trend. On the one hand, energy regulations strictly limit the power consumption of enterprises and households. It is difficult to meet the increasingly stringent requirements of simply replacing LED bulbs. Therefore, LED lighting manufacturers have begun to vigorously promote intelligent lighting control systems that can automatically adjust brightness according to the environment to further enhance LEDs. The power-saving ability of the lighting system, and strive to develop intelligent control products for enterprises. At the same time, enterprises have been exploring ways to develop this industry in channel construction. Therefore, the products that are close to the actual demand are increasing, and the functional positioning and stability of the products have made great progress. On the other hand, companies, designers, engineering companies and other groups are actively guiding consumers to accept and recognize intelligent lighting products, and promote the rapid development of intelligent lighting. The business opportunities are highlighted, and the intelligentization of lighting has become an inevitable trend. Since the beginning of the 21st century, China's national economy has developed rapidly, and the real estate industry has been advancing by leaps and bounds. The lighting industry, which is closely related to the real estate industry, is also seeking innovation and breakthrough in the face of huge opportunities and competitions. As a result, various technology-type manufacturers emerge, and the voice of intelligent products is growing, especially the combination of lamps and intelligent control systems. Become the most competitive product in lighting solutions. According to Philips official data, the global lighting market revenue will reach 90 billion euros in 2020. Among them, up to 57.4 revenue ratio from LED lamps and control systems, this revenue will become the most important source of revenue for LED suppliers. According to authoritative data, the global smart lighting output value has reached 91 million US dollars in 2013. In 2014, it is expected to rapidly double to 250 million to 300 million US dollars, and in 2019 it will grow to 1.471 billion US dollars. At present, Europe is the largest market for intelligent lighting, especially commercial buildings, outdoor lighting and automotive applications. North America is the second largest market, attracting more and more local LED companies to invest in smart lighting products, and the Asia-Pacific market is regarded as the most In emerging markets with potential for development, the growth rate of related output value will reach 37.7 in 2013-2018. Faced with the new blue ocean of intelligent lighting, many lighting industry giants have been planning intensively and forming alliances and seeking common development. . LED driver IC developers such as Dialog, NXP, and STMicroelectronics have also proposed design solutions including chip and networking technology communication protocols and application software to reduce the threshold and overall BOM cost of LED lighting system enterprises to develop intelligent lighting products. Someone once described the relationship between LEDs and intelligent systems: LED lighting is like a Porsche, and its speed can be similar to that of a tractor on a country muddy road, but if we build a road and sell it to users with Porsche, It will make users feel more convenient and enjoyable. But how to repair this road, what problems will be encountered when repairing this road, this is a problem that has to be faced. Similarly, how to use the characteristics of LED to break the bottleneck of intelligent lighting is a problem that every lighting company needs to think about. At present, for lighting companies that have achieved certain achievements in the field of intelligence, how to further develop the technology, improve the maturity of the overall control of the system, and how to better integrate the system with the lamps, so that users can better Master the control of the system and the use of the luminaires, so that the intelligent lighting control really landed. And let the smart system become a gorgeous display. Although the industry is optimistic about the development prospects of smart lighting, domestic and foreign giants are also committed to promoting the development of intelligent lighting, but smart lighting is still a stranger for most ordinary consumers. Noun. At present, many enterprises' intelligent control system products are still in the stage of R&D and improvement, and most of the products that have been introduced to the market are only used in high-end commercial places such as hotels, clubs, villas, etc., and the application is not extensive. There are many reasons for this phenomenon. The technology is not mature enough. The overall cost of the intelligent control system is too high. However, for ordinary consumers, the reason why the intelligent control system has not penetrated the hearts of the people has become a necessity. The main reason is that intelligent control systems are not practical. When I conducted a poll, I learned that many consumers have a dispensable attitude towards smart lighting. They don’t have a cold on the various modes attached to the intelligent control system. Whoever has nothing to do is take their home for a while. Become a concert hall, become a stage for a while, become a high-class restaurant for a while, and become a conference room after a while? Ordinary consumers' understanding of intelligence is more convenient, more energy-efficient, more scientific, and more inclined to create a comfortable family atmosphere, and the gorgeous lighting mode is like magic, although it will bring people a moment of surprise, but will not become The indispensable part of life will even become a high-priced display over time. Searching for the upper and lower, the intelligent approach to the people is the right way as a group of designers who have the most thorough understanding of lighting and deeper understanding of market needs, but express another concern: the intelligent control system is difficult to land, its stability and cost are The biggest obstacle. From the design point of view, intelligent lighting must be developed in a people-oriented direction, and the lighting is designed differently according to different needs, so as to achieve the purpose of giving space emotion and making space more flexible. However, at present, whether it is pushed to the market or the intelligent lighting that is being built, it is all going in the direction of high and high. Many manufacturers even think that the final result of the development of LED products must be combined with the system, and it will not be pure. Selling lamps. However, when LEDs are still used as light source products, price is still a major consideration in the eyes of consumers. Even if the combination of LED and intelligent control system gives them various desirable advantages, it still cannot attract ordinary consumers, so it is intelligent. Lighting to be close to the people is still a long way to go. Since IBM introduced the concept of a smart city in 2009, the development of smart cities in China is a flourishing. As of 2013, more than 400 cities in China have announced the construction of smart cities. The construction of a smart city will inevitably lead to the development of intelligent lighting. This is a business that needs to be popularized and recognized. If smart lighting only goes up the route of luxury, it will develop in the trend of luxury goods, and in the end it will inevitably be another wave. Luxury is defeated. The rule of many industries is generally that demand determines production. However, miracles are often created by ideas that do not take the usual path, and thus become the leader of the times, such as the various platforms born in the Internet age. Therefore, in today's era, keeping up with demand can only survive, development always comes from innovation, and it comes from the exploration and deepening of the overall needs of society. Therefore, the development of intelligent lighting must also be based on the development pattern of the whole society, based on the potential consumer demand of consumers, thus creating the most practical intelligent lighting products.