Extreme Challenge Harvard Power "Cow" Animal Flow

A few days ago, the reporter learned that in Beijing, Hebei, Henan, Shandong, Hunan, Yunnan and many other places of the logistics base, there have been tests of diesel engine emptying lubricants, so that truck drivers feel very strange, a familiar in the driver circle The brand - Harvard Prime Lubricant, also caused the driver's hot discussion. What kind of lubricating oil brand is it that dares to carry out this extreme challenge?

It is understood that lubricants provide functions such as lubrication, cooling, rust prevention, cleaning, sealing, and buffering for the normal operation of mechanical parts, and are widely used in automobiles and various industrial machinery. With the continuous development of China’s economy, the number of machinery and equipment has been greatly increased, and the number of road transportation vehicles has grown. The demand for lubricants has also increased. Faced with such a huge market, in addition to several major brands have been leading the way, there have also emerged a number of strength brands, continue to enrich China's lubricant market, and continue to affect the development of the world's lubricant market. According to the survey, Harvard Power Lubricant is located in Dongguan City, Guangdong Province. Since 2009, it has developed its own brand strategy. After years of development, it has won praises from many drivers and has been favored by distributors. The evaluation of many hard indicators has surpassed several major ones. Well-known lubricant brands.

According to industry experts, lubricating oil is a technology-intensive product that is a mixture of complex hydrocarbons, and its true performance is the combined effect of complex physical or chemical change processes. According to Harper Lubricant CEO Liu Binlong, Harvard Power Lubricant has always insisted on technological innovation, independent research and development of patented technology ARGPOWER power factor conversion technology, the use of metal particles on the surface of the engine parts to repair small dents, thereby reducing wear and achieve power upgrade , Save fuel and reduce noise. In production, the introduction of the world's leading pulse pneumatic adjustment equipment and automated control of filling lines, improve product quality and production efficiency.

It is understood that in March 2012, Guangdong Haval Company was awarded the honorary title of "China 3.15 Honesty Enterprise" and Haffer Oil was awarded the honorary title of "National Conformity Assessment Quality Trustworthy Product". In February 2014, Haval lubricants passed the certification of the engine manufacturer Cummins CES20078. In July of the same year, Hafer lubricants successfully passed the certification of the American Petroleum Institute (API) and the American Society of Automotive Engineers (SAE) standards; 2015 In March, Harvard lubricants successful car manufacturer Volvo of Sweden (VOLVO) VDS-3 certification, accreditation Hafer products fully meet the European automobile manufacturers Association (ACEA) E7-12, Mercedes - Benz (Mercedes-Benz) MB228 .3, Mann (MAN) M3275, MACK EO-N, RENAULT RLD-2 and other standard requirements.

According to Harvard Lubricating Marketing Director's remarks, Harvard Lubricants insists on starting from quality, but also pays attention to breakthroughs from marketing channels. Haval original power brand products cover automotive lubricants, industrial lubricants, motorcycle lubricants, grease, antifreeze and hundreds of other varieties. Strategically, diesel engine lubricants will be the main market, taking the lead in the diesel engine lubricant market and gradually expanding its market share to establish an industry position! Harvard Lubricants Lubrication National Tour is mainly aimed at major logistics bases. By challenging the engine to run out of oil, it demonstrates the superior performance of Harvard Prime Power lubricants. At present, the Harvard Power brand already has a high degree of awareness and reputation among truck drivers, and has harvested a large number of loyal users.

Harvard's director of marketing for oil lubricants also said that in addition to direct demonstrations to drivers through the line, Hafer Prime Lubricants also focused on the online market. With the popularity of truck drivers using smart phones, Hafer also launched the WeChat purchase platform in time to facilitate the purchase of truck drivers and provide truck drivers with oil replacement services. Currently, it is only piloted in Guangzhou and will soon be rolled out to the entire country. .

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