How West Asia and North Africa Become a Strong Market on the "Belt and Road" of Xugong

There is a long history of exchanges between West Asia and North Africa and China, a unique geographical advantage, highly complementary resources, and a positive desire for cooperation and win-win. Under the grand background of the “One Belt and One Road,” the exchanges and cooperation between the two sides will Energetic. At the same time, the “One Belt and One Road” strategy has also created new opportunities for Chinese companies to “go global” and settle in the West Asia and North Africa markets. The XCMG Group is the representative company that has seized this new opportunity to further develop and grow in the local market. one.

West Asia and North Africa are XCMG's traditional strong market. XCMG has established sound sales and service channels in West Asia and North Africa, and resident business and service personnel maintain the market. Whether it is the local market share, product popularity, or the type of products sold, the number is among the best. XCMG equipment plays an important role in the construction of various projects such as energy mines, petroleum cooperation development, and railways, highways, industrial parks, and public infrastructure construction.

Next, follow Xiao Bian and go to West Asia and North Africa to find the footprint of XCMG products.

Qatar 2022 World Cup Main Stadium Construction Project

徐工300余台土方成套设备参与建设
Xugong participated in the construction of more than 300 sets of earth-moving equipment

The Lusal Stadium in Qatar will be one of the venues for the FIFA World Cup in Qatar in 2022. It will also be used as the main stadium for the opening ceremony, opening competition, finals and closing ceremony, as well as a major project to promote the development of the Lusail region in Qatar. After completion, it will become an international landmark building of Qatar. The construction project was jointly undertaken by the two sides and the total contract value was approximately 767 million U.S. dollars. The overall project duration is 40 months. It is planned to build 92,000 seats and the total steel consumption is 100,000 tons. With a layer structure of 45,000 square meters, the project is currently the world's largest roof membrane structure construction project. Xu worked for the project equipment supplier, according to the actual conditions of the project, to provide complete solutions, to provide a full set of equipment support for the 2022 Qatar World Cup main stadium construction!

UAE Dubai CBD Project

徐工QUY150履带起重机进行吊装作业
Xugong QUY150 crawler crane for lifting operations

Dubai, the modern international metropolis, the most populous city in the United Arab Emirates, the second largest emirate after Abu Dhabi, the richest city in the Middle East, and the economic and financial center of the Middle East, known as the UAE. The capital of trade." This is the construction site of the Dubai Central Business District (CBD). A Xugong QUY150 crawler crane is carrying out the lifting operation. In the distance is the Burj Khalifa, the tallest building in the world. XCMG has been deployed in this international metropolis for many years - XCMG Dubai Branch, which has professional sales and after sales teams, and maintains good relations of cooperation with the local government infrastructure department and local Chinese-funded companies. Dubai will be built to become XCMG in the Middle East. Regional sales headquarters.

Algeria Oran Steel Project

徐工QY25K汽车起重机施工现场
Xugong QY25K Truck Crane Construction Site

Twelve XCMG cranes were hoisted on the steelworks construction site in Oran, the second largest city in Algeria. When talking about the performance of the crane, the builder commented: “The cranes of other brands have seen lifting and overturning, except that the Xcmg crane has never been used before, and the quality of the crane is not bad!” The speech proves that XCMG's "Technology leadership is not destroyed" promise!

Tunisia Southern Water Supply Project

徐工QY25K-II 汽车起重机吊装现场
XCMG QY25K-II Truck Crane Lifting Site

Tatawin Province, Tunisia, is located in the southernmost part of the country. It has a desert climate and it suffers from low temperature and high temperatures throughout the year. The local government spends money to build water stations at local gathering centers in order to improve the local people's drinking water. Local construction conditions are harsh and local people drink water urgently. The construction period is very tight, and the equipment can be continuously constructed under high temperature conditions. Finally, Xugong won the bid for the southern water supply and livelihood project with its comprehensive advantages.

Egypt KALABSHA Oil and Gas Construction Project

徐工QUY55履带起重机现场施工
Xugong QUY55 Crawler Crane Site Construction

Egypt occupies an important geographical position along the “One Belt and One Road” area and is an important partner in promoting the “Belt and Road” initiative. Oil and gas is one of the pillar industries in Egypt's economy. KALABSHA's oil and gas construction is a good opportunity for China and Egypt to use the “One Belt and One Road” development opportunity. While both sides realize their own profit, they also made outstanding contributions to ensuring Egypt’s economic development, energy security, and social stability. Xu worked for the project equipment supplier. Xugong's excellent performance in the construction process won the recognition of both parties.

Bahrain Dragon City Project

徐工QY25K汽车起重机施工作业
XCMG QY25K Truck Crane Construction Operations

"Bahrain Dragon City" is the second Long City project of the China Middle East Trade and Investment Promotion Center following the "Dubai Dragon City" project. It covers an area of ​​115,000 square meters and more than 700 Chinese companies have settled in. This is a branded retail and wholesale of Chinese brands. Food and entertainment as one of the large shopping malls. At the same time, “Bahrain Dragon City” is another bright shopping tourism and leisure landscape in the Bay Area that reflects Chinese architectural style and cultural characteristics. During the construction process, XCMG provided a strong after-sales service and spare parts reserve support, and dealers provided personnel protection, reflecting the cooperation between XCMG and dealers, which is a model of successful localization of the brand.

Iran Aseluye Oil Field Construction

徐工QY50K汽车起重机现场作业
Xugong QY50K Truck Crane Fieldwork

At the construction site of Iran's Aseluye Oil Field, Xugong QY50K is performing lifting operations. According to the construction party, there are currently dozens of XCMG engineering equipments in operation at the construction site. The Xugong equipment used in this construction accounted for over 70% of the total equipment. When asked about the reasons, the construction party stated that XCMG's equipment is superior in performance, easy to maintain, and has high equipment attendance rate. In addition, after-sales service is perfect, and service personnel will regularly check the equipment condition. It was Xugong’s persistence in Iran for many years and it was recognized by local users.

Saudi Arabia Second Industrial City Viaduct Construction Project

徐工QUY350履带起重机现场作业
XCMG QUY350 crawler crane on-site operation

Saudi Arabia is located at the important meeting point of the “Belt and Road” and is one of the most important “co-building partners” in China. Saudi Arabia has significantly increased its projects in energy, infrastructure construction and industry, and plans to invest US$400 billion in infrastructure construction. The total number of industrial cities in the 13 regions of Saudi Arabia has reached 34. In 2018, 50 industrial cities are expected to be built. The number of factories already built and under construction in industrial cities is 5,600, with a total investment of over 100 billion U.S. dollars. In recent years, XCMG has actively built dealers in Saudi Arabia to sell products and achieved certain results.

Construction of the Sukhsak commercial district in Kuwait

徐工HGP32布料机施工现场
Xugong HGP32 distribution machine construction site

The Xugong HGP32 distribution machine operates on a construction site in a business district in Sukkasak District, Kuwait’s largest business district. This is a small microcosm of Xugong’s entry into the Kuwait market. With the implementation of the national “Belt and Road” strategy, Xugong has gradually expanded its sales channels for countries along the route, especially the well-funded Gulf countries. Kuwait has a small land area and the largest per capita oil reserves in the world. Various construction projects in the country have not been interrupted. In recent years, the development of XCMG in the Kuwait market has gradually improved. More and more local customers have accepted this construction machinery from the East. Brand.

Cleaning out of Baghdad, Iraq

徐工QY25K汽车起重机吊装
XCMG QY25K Truck Crane Lifting

In Baghdad over Iraq, the smoke from the war has gradually vanished, and post-war reconstruction projects have gradually begun. Baghdad’s city hall has scattered and scattered in the wreckage of war. The Baghdad City Hall has jointly cleared local Iraqi forces in Baghdad. A Xugong QY25K truck crane was on site to lift the wreckage of an armed helicopter. For the first time, Chinese equipment participated in this kind of operation.

Israel Ashdod Port Newport Construction Project

徐工XGC800吨履带起重机作业
XCMG XGC 800 tons crawler crane operation

The Ashdod Port Newport construction project in Israel cost 3.7 billion shekels (about 930 million U.S. dollars). The new port is located about one kilometer north of the old Ashdod port and consists of a 1,000-meter-long port and a 2,800-meter long breakwater. . The port will be equipped with loading and unloading areas, warehouses, and office space. The construction of the new Ashdod Port is a safe choice for the Israeli government to provide trade exchanges between the country and the East and West. After the completion of the port, it will become an important link between East and West trade. Due to the tight construction period of the project, the construction party dispatched XCMG's 800 tons of crawler cranes. The construction site has Xugong professional service personnel to guide and ensure the smooth progress of the project.

Adhering to the concept of "Leading technology, using no destruction," XCMG will inculcate ingenuity into the project construction application, satisfy the customer's premium demand with quality enhancement and lean services of the entire value chain, and create a brand-new product use experience for customers. The trust of customers in West Asia and North Africa has become a beautiful landscape in the construction of infrastructure in West Asia and North Africa! (This article is from Xugong)

Related News: XCMG Construction Machinery

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