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The sons of East China produced by Brilliance Jinbei and China produced by Chery are currently two mid-level cars with unique intellectual property rights in China. Both of them seem to have nothing but the engine from Mitsubishi. But in the near future people will find that their common ground will gradually increase. This possibility stems from the combination of Brilliance Jinbei and Chery recently, and it is more concerned about whether the joint formation of the two parties will eventually form an integration between the two parties. Cooperation to reduce procurement costs was questioned Lenovo summer camp slogans for new online access to debt assets back to the photography competition to win the grand prize! Jiangnan Fengguang invites the first batch of agents recently learned that the two flags of the Chinese automobile national brand - Brilliance Jinbei and Chery Automobile started In cooperation, the two parties jointly contributed 10 million yuan to establish Shanghai Kewei Auto Parts Company in Shanghai. It is understood that the joint venture between the two companies was incorporated in Shanghai in May this year. Shanghai Industrial and Commercial Registration Information shows that Shanghai Kewei Automobile has a registered capital of 10 million yuan, and Brilliance Jinbei and Chery Automobile each contribute 5 million yuan. For the reasons for setting up a joint venture company, both parties expressed the hope that they can use the common platform of Shanghai Kewei Automobile Co., Ltd. to carry out resource integration on parts and components procurement, thereby reducing the cost of parts procurement. However, as far as the cooperation model of the two sides is concerned, analysts have expressed doubts that it is impossible for both parties to jointly purchase parts and components through Coway Automotive's platform. First, both parties have their own independent purchasing departments, and these procurement departments are not Withdrawal plans, both sides of the same time procurement can not achieve the purpose of reducing procurement costs, in the short term by the Kewei Motor Company swept the obvious and unrealistic; In addition, Chery currently produces only cars, and Shenyang Brilliance Jinbei Automobile Co., Ltd. in addition to the Chinese car, There are also Gold Cup Sea Lions Lightbus and Gold Cup Regus Commercial Vehicles. Both parties develop new models on their respective development platforms. The design and development of parts and components are different. This difference determines that the joint procurement of Chery and Brilliance can only be Concentrated on common parts, it is difficult to reduce costs through large purchases by Coway Automotive. Since it is highly possible that the integration of capital cannot achieve the purpose of reducing costs, what is the real intention of the cooperation between the two parties? For the question raised by the reporter, Chery Sales General Manager Jin Yibo did not respond positively. He said that "the cooperation in the early stage was successful and cooperation at other levels is being further explored." The relevant person of Brilliance Jinbei also stated: “The cooperation between Brilliance Jinbei and Chery Automobile at any level is possible. The joint establishment of parts and components companies is just an attempt, and there is no concrete action for cooperation at other levels.†Compared with the cautious attitude of both parties Many people in the industry boldly speculated that this combination of Chery and Brilliance Jinbei is not just a joint procurement of parts and components: One argument is that Chery Automobile is doing a pre-IPO share reform and is working with Brilliance Jinbei to hope to use Brilliance Automotive. Successful capital operation experience; and another, more general, view is that Chery Automobile and Brilliance Jinbei may be integrated from the capital level, and the mutual holdings constitute a cooperative relationship like Renault-Nissan Strategic Alliance. In fact, the Brilliance Jinbei and Chery Automobile companies are very similar in nature — they are emerging state-owned enterprises controlled by the local government, and they are all national flag raisers. The newly announced industrial policy of the country also clearly states that it supports mergers and acquisitions among domestic national auto companies. From the perspective of connections, many of the Brilliance Jinbei and Chery Automobiles have a background in FAW. (Reporter Xiong Chengming)
Brilliance Jinbei teamed up with Chery for shallow cooperation or capital integration?