Hanover Commercial Vehicle Show: The Terrible "Chinese Legion" Phenomenon


In addition to the dazzling vehicle, another major attraction at the current Hanover show is to see the Chinese. At almost every major auto show, the entire audience is active with Chinese people. As the world's largest international commercial vehicle exhibition, the Hannover Motor Show naturally cannot be "exempt."
A foreign friend referred to this phenomenon as "the Chinese Legion."
Is the Chinese Corps terrified? Take a look and you will know.
The scene I saw in front of a Volvo VOLVO 9500 passenger car is sufficient to answer this question. A group of Chinese engineers surrounded the front of the 9500. They had photographs, videography, a look under the armpits, a careful touch, a ruler, and a handkerchief. How can such scenes keep foreigners from mad? This kind of scene, let the people feel then?
Basically, after a few days at the Hanover Motor Show, when foreigners saw the Chinese take a car, the first reaction was not so friendly. They were generally watchful and vigilant. They were much better at preventing Chinese people than against thieves. Of course, foreigners are not worried about the technology of the core components such as engines and transmissions, and the integration technology of the whole vehicle. This technology is too high in content. Even if you make enough of it, you won't be able to learn it.
What foreigners are worried about is that the appearance and interior of the models unveiled at the Hanover Motor Show today will soon be "chazed" by the Chinese and appear in China in some form of processing, becoming a selling point for the main engine plant. . The question now is: When will China have to go through the reverse development phase of the cottage and enter a period of positive development like that of European and American companies?
Objectively speaking, studying in Europe shows that China's commercial vehicle industry is undergoing a difficult process from big to strong, and that foreign fresh blood is urgently needed. However, reducing the overall gap in the industry chain is not an overnight success. This includes gaps in R&D capabilities, including gaps in core components, as well as huge gaps in downstream user demand.
I remember a professor of economics once said that what kind of user groups, there is what kind of industry level. From this perspective, China's commercial vehicle industry, especially the truck industry, has at least 20 years or more of gaps between Europe and the United States. The reason for this is that the level of industrial organization and social status of the transportation industry is far from the gap between Europe and the United States. The management level of the transport industry is far worse than that of foreign countries. It should be noted that while the emission levels of heavy vehicles in Europe and the United States have increased, the vehicle prices have also increased simultaneously. In China, there are statistics showing that the environmental protection regulations for heavy-duty trucks have increased from Euro 0 to Euro 3 in the past decade, and the average price of vehicles is Drop curve. This increase and decrease has exposed the fierce competition in China's commercial vehicle industry and the sensitivity of commercial vehicle users, especially truck users, to the price.
It is not difficult to understand why many domestic users are willing to give up the brand of commercial vehicles with better quality reputation in front of the “temptation” of cheaper one or two thousand dollars, and switch to low-quality, low-cost brands; why foreigners can spend a few Billion to develop a cab mold, and our own brand can only hope "money" sigh, millions, tens of millions of new mold development costs are stretched; why many Chinese commercial vehicle companies must be a joint venture ( Or foreign participation in shares), "Standing on the shoulders of the giants" to seek the upgrading of core competencies; why each commercial vehicle brand must desperately go out to "make up" "inside"...
"Leading skills to control foreigners" is still a long way for Chinese commercial vehicle industry to learn from the rule.

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