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When the modern cooperation of Sichuan Nanjun has been implemented into the formal construction phase, news of the memorandum of cooperation between Hengtian Auto and Daewoo has recently been reported. Two South Korean mainstream heavy-duty car brands are looking for opportunities to re-enter the domestic market in an attempt to gain a share. But to calm down and analyze the current domestic truck market, does the Korean brand truck really have a market in China?
In the news report, Hengtian and Daewoo’s cooperation was initially introduced by Hengtian Automobile Co., Ltd. with the introduction of high-end heavy trucks from Tata Daewoo Commercial Vehicles in South Korea, and gradually transited to the commercial vehicle sector dominated by heavy truck chassis. Orientation cooperation. The first batch of tractors to be introduced will be equipped with Tata Daewoo brand new models from Europe, equipped with Cummins high-power engines, and 16-speed gearboxes and drive axles from South Korea's S&T Heavy Industries and Construction Corporation. After the design, the new Hengtian-Daewoo Heavy Truck brand is for domestic users. The first batch of tractor series heavy truck products introduced is expected to be listed in the domestic market in the second half of 2014.
Daewoo’s heavy-duty trucks are not as well visible in the country as their competitors’ modern visibility. In addition to the tractors and fire truck chassis that were introduced in the early days, many people do not know that Daewoo has actually been around 10 years ago. A group of Daewoo Novus trucks have been assembled in cooperation with Suzhou Golden Dragon. Most of the vehicles are sold as domestic mixer trucks, but the number is relatively small and the visibility is not high. After this car, Daewoo's heavy truck products are basically broken in the country and are no longer sold.
If Hengtian cooperates with Daewoo, the introduction of the so-called high-end heavy truck should be this Prima truck. This car is sold under the TATA brand in India. From the configuration point of view, this car inherited a series of characteristics of the Korean truck now, in addition to the cab and the chassis is its own, the power system is a get-together, the standard Cummins engine, and even the Cursor13 engine can choose, gearbox You can also choose ZF's AS-Tronic automatic transmission.
If this truck is imported in the form of imports, Xiao Bian estimates that the price will be around 550,000, which is cheaper than the imported Japanese Hino 700 and becomes the cheapest imported truck in China. According to the local adaptability improvement and localization of some parts mentioned in the news, the competitors of this car should be domestic high-end heavy truck products such as Guangzhou Automobile Hino 700, Heavy Truck SITRAK and Auman GTL.
Well, to return to the question mentioned in the title, is there really a market for Korean trucks in China? The answer is of course yes, yes! Only market share is not optimistic. When Japanese trucks entered the domestic market in large quantities, they did not lay down the market segment between domestic high-end heavy trucks and European imported cars. Can Korean cars make dark horses? Regarding technology, the Japanese car is the teacher of the Korean car. No matter how the South Korean truck develops, the core technology still relies on imports. The Japanese cars are basically on their own. On the quality, with the progress of domestic cars, the quality is gradually narrowing the gap with Korean cars, on the price, Korean cars do not seem to have a little advantage, South Korea imported cars on the streets of Europe, in addition to digestion in their own domestic, South Korean truck exports It is also a country like Vietnam and Myanmar.
China is a market with huge potential, so now every truck manufacturer wants to share a piece of cake. With the development of the market, domestic consumers have become more and more aware of the truck brands. High-end trucks are the market's development trend. As for how to lay the cards, it depends on how powerful the manufacturers are.
Is there a market for Korean trucks competing in China?