Shuixingbo: Sharing Longxi Brand Value

As an outstanding representative of the national brand lubricants company, Longxi Lubricants has won high recognition from consumers for its adherence to independent innovation, high industry awareness and brand influence over the years. A few days ago, a reporter from China Truck Network interviewed Shuixing Bo of Jiangsu Longhao Petrochemical Co., Ltd., and the Water Resources Reporter shared the influence of Long Yao's brand value and discussed the prospects for the development of the industry under the new situation.

State IV Crude Oil Products Up to CI-4 Standard

China plans to implement the new national emission standards on July 1, 2013. As the saying goes, troops and horses did not move pastures first, and changes in engine technology also brought changes to the use and maintenance of vehicles. As an essential life partner for the normal operation of the engine, what kind of new look is needed for lubricants to enter the new era of the Fourth National Day? "The introduction of the Fourth National Standard has opportunities and challenges for the truck industry. From a positive perspective, the new standard is an opportunity for the transformation of truck companies. For lubricants, the new standards are proposed for the quality level of lubricants. More stringent requirements," said Water.

The National IV standard imposes stricter requirements on exhaust emissions. In this process, some trucks that do not meet the standard need to increase the SCR system installation or perform secondary combustion of the exhaust gas. For lubricating oils, the requirements for temperature resistance are higher and the quality and quality are also better. Water always believes that lubricants are a key factor in the promotion of the New Fourth National Standard. Technical improvements and SCR technology require that their performance standards be improved. According to the survey report of the China Automobile Engineering Society, the product grade recommended by the Fourth National Standard is increased to CI-4 (the quality grade of engine oil, such as CH, where "C" represents the lubricant for diesel engine, the latter letter is more backward The higher the quality level of the oil, the more common lubricating oils for diesel engines are CC, CD, CF, CF-4, CH-4, CI-4, CI-4+ and CJ-4.

Vehicle Urea Leading Market Technology

Longsheng Petrochemical does not only produce lubricants, but it also owns the largest car urea supplier in China. In the SCR technology closely related to the new national standard, car urea is indispensable.

The production standard of urea for vehicles has not yet reached a very clear standard in China, but urea for vehicles is crucial in the selective catalytic reduction technology. If it contains a lot of impurities, on the one hand its insoluble impurities may deactivate the catalyst or even failure, on the other hand may plug the injection pipe causing damage to the system. Therefore, car urea must be refined and specialized facilities and equipment to produce. Water always said: "Kansin has taken the lead in the domestic adoption of the two international standards of the United States, Ed Blu and Germany's DF, leading the domestic automotive urea technology market."

Currently, it has established cooperation and exchange relationships with many domestic commercial vehicle companies. It uses its own R&D team to customize tailor-made solutions for car companies and uses its network of dealers throughout the country to provide professional services to its fragmented consumers.

Cooperation and Win-win Sharing Dragon Brand Value

The market operation of lubricating oil is closely related to the development of commercial vehicle companies. Longyan combines its own advantages, develops a win-win strategy with the development of car companies, and shares its brand value. According to the general introduction of water, in order to promote product development, Longxi pays attention to communication with industry customers in the industry, enhances technology research and development capabilities, and gains recognition from many manufacturers; at the same time, they pay attention to guiding demand in the consumer market and communicate with consumers. The concept of consumption and raising its awareness of consumption as a direction of development.

The implementation of specific methods, Long Hao carries out a three-step strategy: First, to maintain the improvement of dealer networks, improve the level of professional services, while encouraging dealers to provide consumers with better services; Second, relying on social media development, Long Wei's Sina Weibo has been formally launched. The current number of fans has exceeded 500,000, and Long Hao will continue to expand communication with consumers through social media. Third, he will expand into sales channels in the area of ​​e-commerce. Longxi's Guosi products have already been launched on Suning's e-commerce and will soon be launched by Yi Xun.

In the face of the new market situation, Long Yao took the opportunity to take the initiative and continuously launch high-end products to seize market opportunities and actively guide distributors around the country to speed up channel transformation and improve network construction. Keeping the product's functional characteristics in line with market demands and being oriented toward the actual needs of end users is the advantage of Longxi Lubricants' unique features and development potential. We believe that in the future, Long Hao will continue to use the high quality of products to bring better brand value to users.

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