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Renault is another step closer to domestic production. Recently, the announcement issued by the Ministry of Environmental Protection showed that the 150,000 passenger car construction project of Dongfeng Renault Automobile Co., Ltd. passed environmental protection approval. It is understood that it took only two months from submission of reports to approval. With the speed of speed, it can be seen that the joint venture parties, especially Chinese Dongfeng Motors, have a particularly positive attitude toward the project. According to industry analysts, the reason Dongfeng Renault Base can quickly obtain approval from the environmental protection department is that electric vehicles will soon become the core project of the base.
150,000 vehicle production capacity
According to an announcement issued by the Ministry of Environmental Protection, the report on the environmental impact of the 150,000 passenger car construction project of Dongfeng Renault Automobile Co., Ltd. has been approved on May 22nd. According to the EIA report, Dongfeng Renault will invest 7.2 billion yuan to build a production base for SUVs and MPV engines in Wuhan Goldenport Industrial Park. The planned production capacity of passenger vehicles and engines will be 150,000 each, and the construction period will be 28 months. .
This coincides with the information previously disclosed by Renault China Executive President Chen Guozhang in an interview with the media. Chen Guozhang once said that Renault plans to start production of SUVs, MPVs, and other full-scale vehicles, including Koreo’s and landscapes, as well as hot models; Feng Lang and Latitude are also planning Renault’s domestic projects, and core energy-saving new energy models are also being actively mobilized.
Sales network adjustment
On the eve of domestic production, the most important thing is channel construction. The reporter learned from a distributor group in Beijing that Dongfeng Renault has started the recruitment of distributors, giving priority to the selection of distributors of imported Renault and Dongfeng Group joint ventures. At the same time, the emergence of batch delisting by Renault's old dealers has also caused great concern in the industry. In response to this, last week, Chen Guozhang gave a positive response and said: "Before domestic production, optimizing the dealer network will replace some of the dealer's investors, but it will not close stores. Beijing's Beiqi Zhongxing Renault 4S store is an exception. The main reason for them to close their stores is that the land will expire, and that piece of land will be converted into a commercial center."
According to the plan, the number of Renault dealers will increase from the current 86 to 185 by 2015, including 4S stores, city showrooms, and satellite stores. The latter two are mainly targeted at the layout of the third and fourth tier markets.
Take what you need
Renault’s domestic projects have been late, and the rapid advancement is now the time to make it happen. Before that, Renault-Nissan CEO Ghosn once said in a high-profile that he hopes Renault’s domestic-made projects will be approved this summer. Because, for Renault, domestically produced is a crucial step in its ability to expand its sales as soon as it can get rid of the situation that only Kore proudly walks on a car. According to Renault's plan, sales will reach 100,000 vehicles in the next three years. In 2012, Renault sold 29,724 vehicles in China, a year-on-year increase of 22.4%.
One slap did not ring, because most of the joint venture with the Dongfeng Group is a Japanese car, affected by the decline in Japanese cars, 2012 Dongfeng Group sales revenue was 124.036 billion yuan, a year-on-year decrease of 5.6%; net profit was 9.092 billion yuan, a year-on-year decrease of 13.25% . At this time, Dongfeng is particularly eager to build the Dongfeng Renault project to effectively ease the Group’s reliance on Japanese car brands.
Renault has passed environmental protection approval