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How do traditional lighting companies use new media to expand marketing?
The concept of new media marketing in the Internet era has gradually been integrated into the consumer market. Lighting brand companies began to think about how to create and transform existing traditional business models to meet the arrival of the network economic upsurge. A new Kangzhuang Avenue on the Nuggets Road has been recognized by more and more businesses. How to use the new media in the Internet era to expand the marketing of lighting companies has become a new business on the Nuggets road. Many new businesses are recognized by more and more businesses, how to use The new media in the Internet era to expand the marketing of lighting companies has become a problem that many businesses look at and think about. The concept of new media marketing in the Internet era has gradually been integrated into the consumer market. Lighting brand companies began to think about how to create and transform existing traditional business models to meet the arrival of the network economic upsurge. A new Kangzhuang Avenue on the Nuggets Road has been recognized by more and more businesses. How to use the new media in the Internet era to expand the marketing of lighting companies has become a problem that many businesses look at and think about. Nowadays, trending merchants and consumers are optimistic about the new media marketing in the Internet era. In the current era of new media and social media in the Internet era, the form of consumption has gradually begun to diversify. Weibo, WeChat, Renren, QQ, etc. are no longer Only for dating, chatting, gaming, sharing, businesses and businesses are beginning to see the potential customer base to tap into the benefits. This marketing method of new media equipped with the Internet era is recognized by more and more people. Taking WeChat as an example, the reporter searched for public websites such as home, food, clothing, and real estate. Not only did the well-known manufacturers have their own WeChat publicity platform, but many unidentified lighting industry merchants also published news through the public platform. Enhance your brand awareness and customer base. The three major difficulties encountered in traditional lighting in the new media era According to Jiuzheng Building Materials Network, the trend of new media marketing in the Internet era is getting hotter, and lighting companies need to achieve long-term development under the new media marketing tide of this era. It is reported that traditional lighting companies, especially large traditional enterprises, are not optimistic about this, but with some Internet brands only suddenly and very short after a very short period of time, and sales are stable at a high level, even in one fell swoop more than these years of hard work through the market Traditional enterprises only began to realize the importance of new media marketing in the Internet era. However, although these traditions have entered the new media marketing in the Internet era, they will encounter three major difficulties: online and offline can not integrate traditional lighting companies to do online, from the beginning is to move the offline products to the line, consumers to the line On the purchase of products, it is more affordable online, in order to improve the click-through rate, online promotions on the spot, to attract consumers at low prices. The large-scale promotion policy on the line will directly infringe the offline dealers, and the contradictions will follow. The products are bought online, and the offline service is not matched with the after-sales service. Seriously, the consumers will be directly told that the online is false. Goods, offline cheaper, seriously affect the brand reputation, so that consumers lost loyalty to the brand. The last victim is himself, and the benefit is the opponent. Online content is unremarkable As consumers' purchasing mentality becomes more and more rational, it is increasingly difficult for a product, especially a high value-added product, to make consumers purchase impulsively. Traditional lighting companies still provide straight-naked products and preaching knowledge online, so that consumers do not have the desire to buy. Uncertainty of target consumer groups When traditional lighting companies are doing new media marketing in the Internet era, their inner expectations are more than one kind of marketing channel. It is not wrong to let more people buy his products. However, when doing online marketing, companies must understand that people like to go online, and those people will eventually shop online. The spiritual needs of such people can be consistent with the brand value of the company.