Including tractors, dump trucks and mixers, Xugong Heavy Trucks seized thousands of orders

Recently, with the attraction of the "Million People Entering the Factory Experience" event, more than 30 senior leaders from a certain group company in the Guangdong Province entered the Xuzhou Heavy Truck Xuzhou base and immediately signed a 40-point experience with the company culture of Xugong Heavy Trucks. More Taiwan mixer truck orders. Up to now, nearly 1,000 people have participated in this experience and successfully helped more than 1,000 units of various types of products, including tractors, dump trucks, mixer trucks and other products.

The “Million People Entering the Factory Experience” campaign is an innovative brand promotion model launched by Xugong Heavy Duty Truck last year. This year, it will intensify efforts to continue this brand image project. Users and distributors have walked into the manufacturing base and experienced the charm of XCMG's smart manufacturing. Large-scale automated press equipment, high-end intelligent welding robots, and China's longest U-chassis assembly line have left a deep impression on users; high-quality employees, strict quality testing procedures, advanced production techniques, and a clean factory environment allow Users have a deeper understanding of the culture and brand connotation of Xugong Heavy Trucks. At the same time, in the course of the activities, XCMG focuses on collecting feedback from users in different regions on the different needs of the products and providing more accurate information for accurate R&D.

Since the beginning of spring, 17 groups of users from Henan, Shandong, Guangdong, Hebei, Jiangsu and other places have visited and experienced the brand culture of “Quality and Value Transcendence”. Xugong Heavy Truck will continue to pass the "man visit factory experience" activities to "invite users" to enhance brand awareness and reputation in an all-round way to help achieve the "54321" goal!