The “shanzhai†mentioned here is not the usual tourist attraction but a popular word in 2008. In all industries, I am afraid that it has its existence. In 2008, the “shanzhai†wind rose like crazy in various industries. Starting from the cottage phone, cottage news, cottage stars, cottage eggs, cottage dreams of Red Mansions, cottage Wanglaoji milk, and even the recent popular in the Internet cottage cottage Spring Festival Gala, like a contagious virus as much as SARS is widespread, and The auto parts industry has not escaped this robbery. In fact, before the rise of this wave, the auto parts industry has always had a “shanzhai†culture, but it is also shy to express it. “Qinghe County seized 3,000 counterfeit auto parts packaging boxes, 13 Guangdong counterfeit parts counterfeited, Guangzhou Baiyun police cracked fake Isuzu auto parts, and Mahler confiscated 4,906 counterfeit Malham pistons†and so on. The "shanzhai" wind in China's auto parts industry is still still blowing, and the "shanzhai" culture is still spreading. Why are these fake and shoddy products still producing and selling? It is understood that many domestic manufacturers at the beginning of the establishment of the company, or through the method of counterfeiting famous brands take the "shortcut" to start. This method of marketing has three major benefits in my opinion: Firstly, this kind of counterfeit goods does not need to open its sales market first. With the original brand effect, it can obtain some consumer groups; Second: The use of counterfeit brands allows manufacturers to save a large amount of brand promotion costs, why not manufacturers? Second: Counterfeit goods occupy a certain price advantage and gain more direct profits. Usually these "shanzhai version" of fake and shoddy products can reach the production cost of 300% or even higher sales profits, so that many small companies are happy with the fraud. As China's auto parts industry has gradually become the focus of the world's attention, the dream of small businesses seeking to imitate "brand names" will be broken. The multinational giants of spare parts continue to enter the Chinese market. China's domestic auto parts manufacturers will face enormous pressure, and the Chinese market filled with "shanzhai" spare parts has also made everyone feel extremely panicked. At the 2008 Shanghai International Auto Parts, Maintenance Testing and Diagnostic Equipment and Service Products Exhibition, there was a special booth that attracted everyone's attention. This auto industry intellectual property protection established by the China Foreign Investment Enterprise Association Quality Brand Protection Committee was established. The display of hazards in counterfeit automobile parts gave warning to every viewer passing by. According to their staff at the time, some consumers now think that in addition to the important components inside the vehicle must use factory products, other external components can be replaced with cheap products, but in fact, these small ideas often lead to major accidents. . For example, once the committee has done tests, counterfeit brake pads may smoke continuously after three consecutive brakes, and braking about eight times may cause the vehicle to catch fire. Counterfeit brake pads, due to the limited technology of the company, the actual parking situation will be much different from the expected ones, which will bring danger to the driving process. So, how can we stop the proliferation of "shanzhai" culture? First of all, we must raise awareness of national protection of domestic enterprises. At present, the intellectual property rights of many excellent auto parts companies in China are also not effectively protected. At the same time, domestic companies are less aware of counterfeiting and have not yet joined forces to implement counterfeiting. At present, the state's act of producing fake and shoddy products may lead to driving and life safety, and most of the punishments are still relatively light. There is no sound legal system, resulting in fake auto parts market is still rampant, fake "cottage" factory in many cities is still banned. If the state can increase enforcement and punishment, excellent companies can unite and crack down on counterfeiters with various stringent measures. It is believed that the order of the entire auto parts market can gradually improve. Second, consumers must also improve their sense of self-control when purchasing products. When consumers purchase products, they must go to the regular manufacturers to buy, and they can't cope with the small price. Parts that are considered less critical can use off-the-shelf products. In fact, smaller parts have a key role to play. Therefore, consumers must strengthen their sense of self-control, and do not cause serious consequences because of small losses. Finally, auto parts manufacturers must also increase professional ethics. Although counterfeiting and counterfeiting can provide temporary benefits, it is not a long-term development plan for the company. If you want to rely on counterfeiting to start your home, it will inevitably give the company a bad impression of "counterfeiters," and it will only be harmful to the company. As the multinational giants of parts and components continue to enter the Chinese market and the outstanding Chinese companies continue to make strenuous efforts in the development tide, companies without strength and relying on counterfeiting and counterfeiting will soon be consolidated. With the economic downturn, elite companies in the auto parts industry will no longer tolerate plagiarism and infringement of intellectual property rights. They will certainly take stern measures against counterfeiters. The new round of reshuffling of the auto parts industry is about to explode. The producers of "shanzhai" parts and components are better equipped to introduce advanced production technologies and continue to innovate to wash their products for shame. We believe that through the concerted efforts of manufacturers, consumers, and relevant government departments, we will be able to curb the continued proliferation of "shanzhai" culture!
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Reflections on the Prosperity of Parts of Shanzhai