Analysis of the First 12 Models of B-Class Sales in January-September 2011

Since the second quarter of 2011, the market competition for domestic B-class cars (including luxury car brands) has been extremely fierce. Newly-listed new Passats, 8th generation Sonata, Kia K5, New Magotan, Peugeot 508, etc. have all been given major missions by their manufacturers. The top three players in the long-term tiger market, the Accord, Camry, and New Tianzhu, are not to be outdone. The new car will expand to the Class B market. From the perspective of actual sales, the competitive situation of the leading models in the Class B market has changed significantly.

Passionate Passat’s Passat’s new car sales accounted for 80% of the total sales of the new Japanese cars. According to Gasgoo.com’s data (all referring to wholesale volume), in June, August and September of this year, Shanghai Volkswagen Passat (including new and old models) exceeded sales. Japan's top three, ranking the B-class car sales champion, see cumulative sales in January-August and January-September, Passat also steady over the top three in Japan.

From January to August this year, Passat’s cumulative sales reached 101.1 thousand units, and Xintiannu, Accord, and Camry were all less than 100,000 vehicles, which were respectively 96.5 thousand, 94,500 and 92,900. Among them, in August, Passat sold more than 20,000 vehicles, which was 2200,000; and the highest in the Japanese top three was Camry (14,700), and the Accord and Xintianyu were only 12,800 and 11,600, respectively.

In September, Passat’s sales reached 18,800, while Xintiandi, Accord and Camry were respectively 15,200, 14,700 and 13,300. Among them, Xintianhao and Accord sales decreased 8.2% and 8.4% year-on-year, respectively, while Camry added 2.4% year-on-year.

For the January-September period, the sales volume of the Passat reached 11,922,000, and the Xintiandi, Accord, and Camry were 111.7 million, 109,300, and 106,300, respectively. Among them, Xintianyu's sales increased by 3.4% year-on-year, while sales of Accord and Camry dropped 14.1% and 12.1% year-on-year respectively. The performance of the three vehicles was related to the degree of impact of the production chain of Nissan, Honda and Toyota in China after the 311 earthquake in Japan.

The three Japanese cars (especially Honda and Toyota) were cut back due to natural disasters, which indirectly contributed to Passat’s sales growth. The Passat, which inadvertently took up “the weather,” has continuously launched four new versions of the car this year – Passat 1.8T DSG, Passat 2.0T DSG, Passat 1.4T MT and Passat 1.4T DSG, which have boosted sales growth. In September, the sales of these new Passats totaled 14,500, which accounted for 80.3% of the total sales of the Passat.

January-September Accumulation: Audi A4L and Reiz grow fastest, Accord, Camry, New Regal and Magotan slip Passat, Xintiandi, Accord and Camry accumulate more than 100,000 units in sales from January to September this year, and with other B-class cars Pull away. The sales volume of the new Lacrosse ranked fifth in January-September was only 82,200, while that of other B-class vehicles was less than 70,000.

According to the sales volume in January-September, rankings 6-11 were Mazda 6, Audi A4L, New Regal, Magotan, Reiz, and Mondeo - winning, and the 12th was the eighth-generation Sonata listed on April 8th this year. In the same period last year, BYD F6, Jingcheng and Pentium B70, which were ranked in the top 12 in the B class, were down 70.1%, 36.6%, and 41.9% year-on-year to 12.7 million units, 2.65 million units, and 22,400 units respectively in the January-September period. Mondeo - winning and the eighth generation Sonata beyond.

From January to September of this year, the fastest-growing sales volume of the B-Class was Audi A4L, Reiz and Passat, which increased by 46.6%, 36.1% and 22.1% respectively year-on-year. The growth of Audi A4L benefits from the overall high growth of luxury car brands, while Reiz and Passat benefit mainly from the launch of new models. Among them, the new model of Reiz was listed on September 16 last year. The largest decrease in sales volume was the aforementioned Accord and Camry. In addition, sales volume of New Regal and Magotan also declined by 0.4% and 1.1% in January-September, respectively.

September: The eighth-generation Sonata rose to fifth, and Reiz’s sales grew fastest The sales of more than 10,000 vehicles in September this year, except for the Passat, Xintiandi, Accord and Camry, only the eighth-generation Sonata of the Korean Department – ​​September The wholesale volume is 10,0150,000 vehicles. In September, the 6-8th-ranked Magotan (including new and old models), Mazda 6 and New Regal were all sold between 8,500 and 9,000 vehicles. The new LaCrosse, which sold more than 10,000 vehicles in September last year, fell 20.7% in September this year to 8,199 cars, less than the Audi A4L (8474 vehicles).

Reiz’s September sales increased 130.3% year-on-year to 7,776 units, the highest growth rate among major B-class cars, and its ranking also rose from the 17th in the same period last year to 11.11.2010 Reiz sales did not perform well – compared to 2009 9 The monthly slump was 25.1% to 3376 units. In addition to the lower base figure in the same period last year, the high growth in its wholesale volume in September was also related to the recovery of the production affected by FAW Toyota’s 311 earthquake in Japan in September.

Mondeo - Wins sales in September this year increased by 36.7% year-on-year to 5,789 vehicles, but its growth rate was far lower than Reiz, so its ranking dropped from 10th to 12th in the same period last year.

Compared to September last year, the B-Class that fell out of the top 12 was Mazda 6 Ruiyi and Skoda Hao Rui. The sales of the Mazda 6 Ruiyi wing fell 38.1% year-on-year to 2,608 units in September. Although Rui Rui increased 7.1% year-on-year, it only reached 4,300 units, ranking 13th.

In the top 12 sales in September this year, the growth rate exceeded double digits except for Reiz, Passat and Mondeo - winning, and Audi A4L and Magotan - up 44.8% and 34.1% respectively year-on-year. Among them, Magotan's growth is related to the boost of the new Magotan listed at the end of July.