· Global market research shows: 90% of Chinese consumers are willing to buy a car online

Accenture's latest global automotive market research shows that most car buyers rely on online information to make a car purchase decision, most of them will go online to investigate before going to the dealer store. More importantly, an average of 75% of consumers in the countries participating in the survey are willing to complete the entire car purchase process through purely online channels, while Chinese consumers are the most enthusiastic, with 92% of the respondents Willing to buy a car online.
The survey interviewed 10,000 consumers from 8 countries, 30% of whom were from China. The results show that 80% of respondents who are preparing to buy a new car are using digital channels such as smartphones, social media, etc. to study the models and configurations they intend to purchase; nearly two-thirds have launched the car purchase process directly on the Internet, including through Ask the social media questions before you go to the dealership.
In addition, three-quarters of respondents said that if the merchant service is in place, they will consider completing the entire car purchase process from financing loans, price discussions, back-office document signing to door-to-door delivery. 69% of consumers reported that they bought a car online or would like to consider buying a car online. This shows that consumers are open to emerging online car buying channels. 63% of respondents also expressed interest in buying cars by online bidding.
Accenture found that car manufacturers and dealers need to focus more on online consumer interaction. More than half of the respondents expect businesses to improve their online channels to make it easier for consumers to research new models. Specifically, they look forward to getting tailored information through the web, seeing more virtual demos, and hope that more sites offer a combination of services.

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