China's heavy truck industry exports fell in the first half of the collective profit decline
In the first half of this year, preliminary data suggests that several major Chinese automotive manufacturers, including China National Heavy Duty Truck (CNHTC) and Dongfeng Motor, have seen disappointing export performance. Some companies even reported a decline in their overseas sales compared to previous years. This marks a sharp contrast from 2005, when these exports were a major source of profit for the industry.
Although official comprehensive statistics are still pending, reporters have gathered insights from various heavy truck companies indicating a year-on-year drop in export volumes. For instance, an executive from FAW Jiefang Automobile Co., Ltd. mentioned that while the company regularly exports vehicles to Europe and Central Asia, the current performance is significantly lower than the same period last year.
CNHTC also shared similar concerns, noting that although it had strong export results last year—shipping 4,390 units and earning $127 million in foreign exchange—the trend has shifted recently. The company has observed a slowdown in new orders, which raises questions about its future export outlook.
Industry experts point to several factors behind the downturn. One key issue is the lack of centralized product distribution, leading to inconsistent after-sales support. As a result, local customers have become hesitant to purchase these vehicles, directly affecting export demand.
In response, Dongfeng Motor’s commercial vehicle division has emphasized the need for greater efforts in improving product technology, strengthening internal management, and enhancing both product quality and customer service. These steps are crucial for boosting competitiveness in global markets.
Similarly, Shaanxi Automobile Group has committed to increasing investment in independent research and development, as well as innovating in market strategies and service delivery. Despite the challenges, the company remains focused on long-term growth rather than short-term gains.
With rising competition and shifting market dynamics, Chinese automakers are now under pressure to adapt quickly and ensure their products meet international standards in both quality and support. The coming months will be critical in determining whether these companies can regain their footing in the global export landscape.
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