· Didi Business and Changan Suzuki held a strategic cooperation signing ceremony today

The annual Chengdu Motor Show was grandly opened on September 2, 2016 at the New International Convention and Exhibition Center in Chengdu Century City. As the largest and most advanced car event in the western region every year, this Chengdu Auto Show is still the theme of “Fun Car Show·Hyun Moving City”, attracting 110 car brands from home and abroad to gather in Bayu. Netease Auto will report the Chengdu Motor Show in full. The industry's small armor is divided into 6 roads and face-to-face with each car company to discuss product planning, car-share ratio, market vision, marketing strategy, channel construction, new energy vehicles. Many hot topics in the industry, including.

On September 1st, Didi Business and Changan Suzuki held a strategic cooperation signing ceremony today. The two sides will launch strategic cooperation based on the “New Car Experience Service Platform” of Didi Business. As the first project of cooperation between the two parties, Changan Suzuki will deliver thousands of high-quality models such as Kai Yue and Feng Wei for the Drip test drive platform, covering Beijing, Guangzhou, Shenzhen, Hangzhou, Chengdu and other cities.
Changan Suzuki said, "With the help of platform advantages, Didi lets us directly understand what products users need and how our customers have unmet needs through big data." In its view, this cooperation will Not limited to the expansion of the marketing level, this cooperation will enable the Drip platform, dealer network and OEM to achieve dynamic complementarity and organic integration through the serial connection of the Internet and big data, and truly achieve the effect of 1+1+1>3. . In addition, big data information will also provide dynamic and fresh information for the product's preliminary research and mid-term tracking. This is an advantage that the OEM does not have in the past.
Zhu Lei, vice president of Didi's travel and general manager of the business division, said that relying on the massive data and powerful data processing capabilities of the whole platform, Didi Business is building a new car experience service platform based on test drive products, providing users with car purchase needs. Pre-purchase experience, while building a bridge of communication between car brands and consumers, helping automakers reach consumers efficiently and accurately.
According to the cooperation agreement between the two parties, from October 15th, users of Beijing, Guangzhou, Shenzhen, Hangzhou and Chengdu can log in to the Drip Travel APP and enter the entrance of the “Drip Test Drive” to make reservations and start related models. Enjoy the test drive service anytime, anywhere, and meet the two models of Kai Yue and Feng Wei during the trip. Through this new car experience, users can experience the quality of these two quality vehicles in depth, as well as learn more about their vehicle information and performance, and provide a reference for car purchase decisions.
Zhu Lei believes that in the era of big data, the precise target consumers have become the basic requirements of marketing. The Didi platform analyzes the massive data of consumers through technology and creates user portraits for them so that they can be accurately found. Give them what they want.
In terms of regional layout, each city covered by the Drip Platform can be regarded as a database. Zhu Lei said that the big data of the Didi platform can help manufacturers strengthen the regional layout without increasing the number of stores.
In the customer relationship management process, data is like a link, and Didi can help automakers to cross the intermediate links and directly reach two-way communication with consumers.
The vehicle also generates a large amount of data during driving, including the location of the vehicle, mileage, speed, fuel consumption, faults, etc. The data generated by the same model in different regions is different. By analyzing these data, DDT can help manufacturers predict vehicle performance and consumer driving behavior preferences, which are the basis for providing consumers with better products.

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