Xinhuadu test the water retail small business, why is the finishing touch in the design handed over to it?

When e-commerce has completely invaded our daily life, is it necessary to go downstairs to go to the supermarket to buy a piece of fresh meat for lunch? Xinhua's "neighborhood together" supermarket of life will be given the most convincing answer.

 

The first test of retail small business

“Neighborhood” is the first community boutique convenience supermarket under Xinhuadu. It is a community platform that integrates leisure, shopping, simple meals and services based on Xinhuadu's supply chain advantage.

The adjacent store has a size of 450 square meters, which is a kind of business between the hypermarket and the convenience store. It is more convenient and faster than the big store, and at the same time more abundant than the convenience store.

 

At present, the recently opened Dongju Life Supermarket has more than 2,500 SKUs, which are mainly concentrated on fresh, ready-to-eat products, snack foods and other products that satisfy consumers' three meals a day, and include some selected daily necessities.

At the same time, there is also a focus on the adjacent products of imported goods, accounting for about 10%.

Small business requires a more refined user experience

Whether it is brand logo or decoration design, “Neighborhood” is very different from Xinhuadu’s hypermarket. The image of the supermarket has taken on a new look.

The wood grain floor and the vibrant colors are full of vitality, the merchandise display props are more refined, the display way is more professional, and the well-famous posters show the brand image.

The form of small business is by no means a miniaturization of hypermarkets, but truly meets the precise needs of the category of the community, especially the individualization, fragmentation and convenience of consumer demand.

Neighbourhood Life Supermarket is committed to providing a more refined experience.

Opto tailors professional lighting solutions

More attention to the "comprehensive service format, new image design, and refined product structure" indicates that the demand for lighting in the neighborhood is no longer limited to the traditional store form.

Op Lighting Professional Lighting Design Team takes these three aspects as the starting point and creates a new lighting solution for the neighbors.

The focus of the final lighting scheme no longer pays attention to the uniform illumination level index, reasonably controls the distribution of the lights, and focuses on presenting the merchandise display more vividly. At the same time, it focuses on the display of the facade image, which makes the supermarket space visually rich.

Not only that, the large-scale application of the exquisite and compact track spotlight "Lingxiu" in the merchandise display area not only matches the indoor ceiling form, but also arranges in order, avoids the sense of messiness, and is more suitable for the flexibility of supermarket display.

It is worth mentioning that the use of the LED supermarket fresh light “Ling Platinum Fresh” in the fresh meat area is more excellent in the freshness of the meat.

In addition, decorative lamps tailored for the cashier area and the simple dining area have become the crowning touch of the entire space. Give consumers a new lighting experience.

Only based on the customer experience itself and continuous innovation can we be in an invincible position in the predicament.

Therefore, how lighting brings more value to the supermarket space, how to serve consumers more carefully, how to inject more vitality into the supermarket... It will always be a topic worthy of consideration and exploration by lighting design workers. Opp Commercial Lighting, a lighting solution specialist, is also looking forward to playing an increasingly important role in the supermarket innovation path.

This article was published by Chengdu Yijia Culture Communication Co., Ltd.