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Digital technology supports future agricultural science management
[China Agricultural Machinery Industry News] "Run this app, you can see my farm. You see, this is a satellite image. The red shades of these areas are different, indicating that the pests and diseases of different plots are different." BerndOrigs, sliding the screen of the mobile phone, proudly introduced the author to the author. "The deeper the red, the more serious the pests and diseases, the more pesticides should be applied."
Digital technology supports future agricultural science management
Bernd is a German farmer. His farm is known as the “Future Farm†and is a cooperative farm for the “Future Farm†project that Bayer started two years ago. “Future Farms†uses cutting-edge technology to manage the entire life cycle of crops while taking into account biodiversity and the environment. This includes analyzing the distribution of pests and diseases through satellite photos, presenting the analytical data on the terminal machine, and instructing the application machine to spread the pesticides on the parts that need to be protected, so as to achieve sustainable and resource-saving agricultural production.
Data Support: Future Farm Management
Like Bernd's farm, the Bayer Group is currently working with four other farms on “Future Farm†experiments and plans to lay out in each core agricultural market by 2018.
Bayer has always believed that digitalization is an important means of arranging future agriculture. From 2015 to 2020, Bayer Group pledged to invest at least 200 million euros in digital agriculture to further expand the digital protection system for crop protection, thereby helping farmers to obtain timely information on specific fields, including accurate selection of plant varieties and determination of plant protection. Timing and program.
Big data is where Bayer believes in digital agriculture. Take the APP appraisal weed service used by Bernd as an example. Behind the shot is the 10 national weed data collected by Bayer CropScience and its partners. These data can identify nearly 100 weeds and 70 A variety of pests and diseases, while providing the corresponding solutions. As digital agriculture expands in more markets, data will continue to escalate.
At present, Bayer is strengthening its influence in the future digital agriculture market through further strategic investment to provide customers with better digital services. This year, Bayer Group acquired Proplant, a provider of plant health diagnostics and disease infection warning services, and will be renamed Bayer Digital Landing GmbH (Bayer Digital Landing GmbH).
Tobias Menne, director of digital agriculture at Bayer CropSciences, and his team are currently selling and testing digital agricultural products in 10 countries. Their job is to establish a communicative language between Bayer and its partners' agricultural information data systems and farmer's fields, using data to make decisions for agricultural production. “These will be revolutionary changes,†he said. “We believe that innovation can be based on data, which is a very important part of future agriculture.â€
Full service: more rice less medication
Like Bernd, Hu Yongkang, a farmer in Yangzhou, China, is also benefiting from an agricultural project in Bayer. “This is my third year using the 'Bayer More Rice' project.†Hu Yongkang is a villager in Erjiang Village, Jiangdu District, Yangzhou City, Jiangsu Province. In his view, Bayer is very different from other agrochemical companies he is exposed to. "It's not a headache, a painful foot, but a combination of high-tech products and high-quality services. In addition to providing scientifically matched pesticide combinations, there are corresponding medication guidelines, technical training, and mechanical equipment services."
The scientific and rational use of pesticides, ensuring the increase in production and quality of agricultural products under the premise of reducing the amount of application and safety, is the goal pursued by Bayer's overall solution.
Not long ago, the data of the 2016 “Bayer More Rice†production site meeting held in Heilongjiang showed that the average increase in the number of farmers participating in the project reached 10%, while the application rate was significantly reduced. Li Chunbo, a villager from Xin'an Village, Xinhua Township, Suihua City, Heilongjiang Province, increased the rice yield per hectare from 8 tons to nearly 10 tons using the “Bayer More Rice†program, and the income per hectare increased by more than 2,000 yuan.
The “Bayer More Rice†program is a crop-to-receiving crop solution tailored to the rice farmers in China by Bayer Crop Science and the National Agricultural Technology Extension Service Center. This program can help farmers solve diseases during rice planting. Problems such as insects and grass damage can also improve the resistance of rice, regulate its growth, and ensure the safety of rice consumption, thus bringing higher yields and more benefits to growers.
“The concept of a 'Bayer More Rice' crop solution is also being effectively promoted on other crops. This is in line with the Ministry of Agriculture’s strategic goal of “zero growth of pesticides by 2020â€.†Bayer CropScience Huang Weidong, president of China, said.
Provide solutions: strong cooperation and continuous innovation
As one of the world's largest agrochemical companies, in recent years, despite the weak market environment, Bayer CropScience still invests 10% of its sales revenue each year in research and development to ensure the continuous introduction of innovative technologies. In the Chinese market alone, at least one in every four of the active ingredients of pesticides was invented by Bayer.
Today, the future farm project and the “Bayer More Rice†project are showing that Bayer is moving from a product provider to a solution provider, and this corresponds to a shift in traditional agricultural development.
On September 14, Bayer signed an acquisition agreement with Monsanto. The combined business will benefit both Monsanto's leadership in seed and traits and climate company platforms, as well as Bayer's plant protection product line covering all areas of pests and diseases in all major markets. Bayer's portfolio of crop protection products will be combined with Monsanto's seeds, traits and digital agricultural tools to form an innovation engine.
This means that Bayer's ability to provide farmers with a full crop solution will be greatly enhanced. Under the digital technology, Bayer will no longer use pesticide sales as its core business, but will take farmers' higher profits as a starting point to provide farmers with excellent solutions to meet the growing challenges of agricultural production – how to Farmers' needs, the use of less pesticides, better pest and disease management effects, and the low impact of agricultural production on the environment and soil will become the new core business of Bayer's service farmers.