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On October 29, 2010, Beijing Automobile Group Co., Ltd., China's fifth-largest automaker, stated at the launch ceremony of Beiqi's own brand mini-vehicle strategic platform that the BC306Z production line had completed the penetration test at the Hunan Zhuzhou base and plans to start sales in 2011.
It is understood that Hunan Zhuzhou Base, as a strategic platform for Beiqi minicars, has a total investment of RMB 2.5 billion in the first phase. Will it produce series of micro-customer products including BC306Z, achieving a total vehicle production capacity of 200,000 units and an engine capacity of 200,000 units? The goal.
The mini-vehicle strategic platform is an important part of BAIC's future development strategy, and it is also a major action after the establishment of BAIC. The base was built after 18 months to fill the gap in the micro-customer field of BAIC. BC306Z will become the main model of Beiqi micro-commuter field, and it will be positioned in the mid-to-high-end micro-customer market.
According to analysis, at present, China's top four auto groups all have micro-off products, especially SAIC and Chang’an. Micro-occupies almost half of the total sales. At the same time, the Guangzhou Automobile Group after BAIC has quickly entered the micro-enterprise sector through the acquisition of Gio. Therefore, the key to BAIC's strategy is to fill the strategic gap of BAIC's strategy and meet market demand, which will help improve BAIC's market share.
At present, mini-cars, especially micro-customers, have become the largest segment of sales. The micro-bus market dominated by SAIC-GM-Wuling and Changan is growing at an annual rate of more than 20%, leading the auto market sales to a new level. Among them, the long-axis wide-body segment market showed explosive growth last year, with a year-on-year growth of 1014%. Beijing Automotive sees the huge potential of this market and has developed a series of long-axis widebody models including the BC306Z.
In the first nine months of 2010, Beijing Automobile Group produced a total of 1,086,600 vehicles, an increase of 17.8% from the same period of 2009, and accumulated sales of 1,102,000 vehicles, an increase of 20.6% from the same period of 2009.
Beiqi micro-passenger production line is fully integrated, and it officially entered the micro-vehicle market in 2011