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Shanghai Automotive officially released its own brand of autonomous commercial vehicles on February 28, 2011. It is reported that the commercial vehicle brand is the former MG's MAXUS, named: MAXUS Chase.
The introduction of MAXUS began in 2006, when SAIC began to focus on the MAXUS brand when it co-operated with the British Rover Group. In order to make up for the gaps in commercial vehicles of SAIC Group and continue to consolidate the Group's strengths, SAIC took a global view to integrate the resources of European high-level commercial vehicle platforms. In 2009, it fully acquired the MAXUS brand intellectual property and technology platform, and will create a brand new independent high-end commercial vehicle brand. .
The MAXUS brand in Europe is based on light passengers and light trucks, while MAXUS is a brand new self-owned mid- to high-end commercial vehicle from SAIC. Based on MAXUS’s leading commercial vehicle platform, it integrates global resources to create The high-tech commercial vehicle brands covering the entire product range cover product lines such as “light passengers, passengers, passengers, light trucks, medium-duty trucks, heavy trucks, special vehicles, and construction vehiclesâ€. At the same time, the MAXUS Chase brand is adhering to SAIC Motor's consistent environmental protection philosophy and strong sense of social responsibility, and actively explores new energy fields for commercial vehicles. 
â– make up for commercial vehicle short board
It is understood that SAIC rarely holds a high-profile conference for commercial vehicles. This move is considered to be the prelude of SAIC Motor’s new round of integration of “12th Five-Year†commercial vehicles.
For a long time, commercial vehicle plates have been the heart of SAIC. During the “Eleventh Five-Year Plan†period, SAIC owned SAIC Iveco Hongyan, Nanjing Iveco and other subsidiaries through capital operation. In addition, Shanghai SAW and Shanghai Huizhong, SAIC’s commercial vehicle segment has covered heavy, medium and light commercial applications. car.
However, SAIC's commercial vehicle segment (excluding SAIC-GM-Wuling) had a total sales volume of 255,000 vehicles in 2010, which accounted for only 7.11% of all vehicle sales, far behind other major automotive groups. Compared with FAW, Dongfeng and other auto groups, SAIC's product structure has become a significant shortcoming. Although commercial vehicle models are relatively full, the overall performance is not satisfactory.
Shanghai Huizhong's heavy-duty die and production equipment have been sold to China National Heavy Duty Truck and are in a state of production suspension. SAIC Iveco Hongyan's heavy-duty truck sales in 2010 just exceeded 30,000 units, and there was a big gap between sales of heavy truck first-tier companies such as Sinotruk, FAW Jiefang and Dongfeng Commercial Vehicles, and there was also a catch-up among the rising stars of Hualing, JAC and others. may. Shanghai Shenwo has not entered the first camp of the bus, and its performance in other markets outside Shanghai is not very good. The market performance of Huizhong light passenger Istana is even more sluggish, with only about 2,000 vehicles sold each year. Due to the significant gap between the commercial vehicle and the passenger vehicle, SAIC Group is considered to be “moving forwardâ€.
During the 11th Five-Year Plan period, SAIC has acquired a complete commercial vehicle product chain through acquisitions, joint ventures and mergers and acquisitions. The main task during the period of the 12th Five-Year Plan is to take the road of quality and efficiency development and to make the commercial vehicles stronger and stronger so that they can play a greater role in the set goals for the entire group during the 12th Five-Year Period.
â– Create "Roewe" for Commercial Vehicles
It is reported that SAIC's own brand of commercial vehicles may be named "Chase." From the letter of invitation issued by SAIC, we can see the theme of the press conference of “Da Zhi Zhi Tian Xia, Tong Da Zhu Cheng Gong Chengâ€, which confirms this statement from the side.
Interestingly, "Datong" was once the name used by SAIC's earliest self-owned heavy trucks. This coincidence also led to discussions. “The reason why this name is used is probably a signal sent by SAIC that SAIC wants to re-create its own brand of commercial vehicles.
Starting from the "Chase" heavy truck, SAIC's commercial vehicle road has gone for decades. Although it started earlier, the “Datong†produced by Shanghai Huizhong did not bring much praise to SAIC, and it was once referred to by Shanghai residents as a “dumpsterâ€. After the “Southern Cooperationâ€, the Nanyang Lingye heavy truck was also stuck in production. At present, Shanghai Huizhong’s main business is to supply spare parts for passenger cars, and it is likely to be allocated to Huayu Motors, which is being suspended.
On January 12, 2011, SAIC issued an announcement stating that Shanghai Huizhong implemented a separation and set up SAIC Commercial Vehicle Co., Ltd. SAIC insiders said, "This move is intended to purchase the family property of LDV, which was acquired at the end of 2009, and is expected to formally land. In fact, it is also planning a rejuvenation of Shanghai Huizhong and brewing a 'Roewe' brand of its own brand of commercial vehicles."
SAIC's early self-owned brand trucks, the "Chase" and passenger car projects, have all withdrawn from the stage. The commercial vehicle segment afterwards is almost entirely a joint-venture brand. SAIC does not have much say. In recent years, in a series of joint ventures such as Beiqi Foton and Daimler, JAC and Caterpillar, CNHTC and MAN, the Chinese’s right to speak has grown and it has contrasted sharply with SAIC Motor. The reason for creating its own brand. In the long run, this direction is correct.
â– Lock light bus
The British LDV company was actually acquired by SAIC at the end of 2009, but it has been frozen since then. Even so far, the details of the progress of the LDV project, SAIC Group is secretive. The high-profile debut of this plan means that the LDV project will be fully started. SAIC insiders revealed that in June 2011, "Chase" light passengers may be listed.
The selection of light passengers to drive the commercial vehicle sector is considered a sensible move by the industry. Although LDV's light passengers are technically not the most advanced, LDV's light passenger chassis is very low, the backbone is behind, the product has wide adaptability, and the conversion business has a good prospect. It also has unique advantages in the field of special vehicles such as ambulances. For this reason, SAIC acquired the Tangshan Bus Company Vehicle Plant in January 2011 as a light passenger production base in the north.
From the current point of view, although light passengers are not SAIC's superior models, the brand appeal of 'Datong' is also lacking, but SAIC has a good relationship with many of the world's top automotive manufacturers for many years, as well as the successful experience of operating its own branded car, Roewe. In addition to strong financial strength, SAIC is fully capable of allowing 80% of its light-guest users to know the 'Datong' brand within six months.
The development of the automobile industry in the form of capital operation is a strength of SAIC Motor. The sudden emergence of independent-brand commercial vehicles may be just around the corner.
SAIC officially announced today its wholly-owned commercial vehicle brand name as MAXUS Chase.