Who is spending Chinese yacht

The rise of the richest class in China has driven the prosperity of the top luxury goods market.

Hu Run, who just launched the 2006 China Rich List, said in an interview with reporters that according to the survey, currently two-thirds of the world’s billionaires are in Asia, and that two-thirds are mostly in China. This includes Many invisible riches. They are restrained, their consumption styles are increasingly showing their individuality and their pursuit of fashion, and they have shown great interest in yachts and Other super luxury goods. These rich people are becoming the main force in China's current luxury goods consumption.

Yachts are the standard watershed for millions and millions of people. In the southern part of Shanghai's Fengxian District, on the northern shore of the Hangzhou Bay, it will rise as one of China's largest yacht manufacturing bases.

Recently, China State Shipbuilding Corporation and the government of Shanghai Fengxian District signed a framework agreement for the joint development of the Shanghai China Shipbuilding Manufacturing Base. The Fengxian Chemical Park under the district government will jointly invest 150 million yuan with the China Shipbuilding Group to form a joint venture company, including China Shipbuilding Holdings. 60%, 40% of the park, the first phase of development area of ​​1 square kilometers.

According to the reporter’s understanding, in addition to Shanghai, the yacht bases in Guangzhou, Shenzhen and other regions have mushroomed. This means that the yacht industry known as “a huge business opportunity floating in the golden waterways” began to emerge in China quietly. The new generation of rich people have invested their enthusiasm for consumption into this new project.

On the weekend of October, Mr. Zhou, 42 years old, was fishing leisurely on his own yacht at the “American Mercury Yacht Club” at Taihu Lake. The largest yacht club in China is a joint venture established by the United States Mercury Maritime Corporation and Taihu National Tourism Resort Company. It has its own terminal and has more than 600 Chinese and foreign members.

Mr. Zhou is a Shanghai native who is engaged in real estate business. He spent 1.2 million yuan to buy the yacht two years ago. “It was mainly for rest. I have lived in a big city for a long time. I came to the water to relax.” Every weekend, Mr. Zhou is free to drive to Taihu Lake and get close to the water. Mr. Zhou acted in a low-key manner and refused to publicize as many yacht owners, which cast a mystery on their status.

“Yachts are the standards that have opened 10 million and 100 million worth of people.” Mr. Zhou said with great vigour.

According to a survey conducted by the reporter, the owners of these yachts are mostly low-key "invisible riches", including real estate developers and financial brokers in Shanghai and surrounding areas, private business owners in Shanghai and Jiangsu and Zhejiang, foreign-owned owners, and even some coal in Shanxi. The boss, spending huge sums of money to buy luxury yachts stored in the club in preparation for vacation.

“Previously, the number of Shanghai-based wealthy yachts was mostly 70% at the highest level. Recently, the richest people in Jiangsu and Zhejiang began to look at this project. Since 2004, we have sold more than 100 yachts.” Mercury Yacht Club Sales Supervisor Ding Jingjing told reporters. She said that many of the bosses who bought yachts were mainly for business purposes. They would normally invite customers to drink coffee on their yachts, look at the scenery, and enhance their feelings to facilitate business exchanges. Now more customers are for family vacations and parties.

“Some large corporate bosses act in a low-key manner and rarely spend a lot of money to purchase yachts. Many of our customers are invisible in the areas of Shanghai, Wuxi, Wenzhou and Ningbo,” said Ying Zhe, sales consultant for Shanghai Songnik Yacht Sales Co., for the reporter. According to Yingzhe, these “invisible riches” accounted for more than 60% of the yacht industry’s sales, and the rest were eaten by the biggest names on the rich list.

In the annual Shanghai International Boat Show, yacht and additional product sales have reached 720 million yuan over the past 9 years. Last year, a yacht with a value of more than 10 million yuan was bought by a mysterious rich man who did not wish to be identified in Zhejiang. .

Sun Yongzheng, a professor at Suzhou University, believes that China's luxury goods market has reached US$2 billion in consumption, and the growth rate is the highest in the world.

Among yachts, golf balls and F1 racing cars, the world’s most luxurious entertainment projects, yachts are the most expensive, and their prices range from millions to hundreds of millions of dollars.

Director Li of Propaganda Department of China State Shipbuilding Industry Corporation told reporters that before the yacht manufacturing accounted for only a small proportion of the group, some yachts were built for export. In the short term, our goal is still to be customers in the United States, Japan, Hong Kong, China, etc. In the long run, our customers are certainly inland areas with increasing spending power. The completion of this yacht base will further activate the yachting economy in Shanghai and the Yangtze River Delta region, and will make yacht manufacturing a new economic growth point for China Shipbuilding Group and Shanghai.

Yang Xinfa, secretary general of the Shanghai Shipbuilding Industry Association, told reporters. It is reported that at present, many foreign-funded enterprises from the United States, Japan, and Taiwan and other countries and regions have set up yacht manufacturing plants in the Yangtze River Delta region, such as Shanghai’s Baodao, Suzhou’s Hehao, and Zhoushan’s Thomas, Zhejiang. There are 14 companies in a province that are engaged in the production of yachts, that is, taking a look at China's potential consumer market.

It is reported that China has about 300 yacht manufacturing companies, mainly located in the Yangtze River Delta, the Pearl River Delta and other coastal areas or economically developed coastal areas.

However, this industry has only just begun in our country. Yang Xinfa told reporters that compared with advanced countries such as Europe and the United States, the yacht industry still has a big gap. Some of the top yachts are mostly manufactured in the United States. Many of the yachts manufactured in China are low-tech and low-cost yachts. The world yacht market has annual sales of more than 300 billion U.S. dollars, China has only 100 million U.S. dollars, and exports account for 6 of the total output. Become above. The future yacht industry will turn to domestic demand.

The yacht industry has just started in China and some factors have inhibited consumption.

As the production of yachts uses special fiberglass fabrication, professional management and special docking are required. Shanghai’s current marina is only two yacht clubs, Dingshan Lake Dongxing and Huangpu River Gaoyang Pier. less. In addition, the handling of yacht licenses is also complicated. In Shanghai, the “Routine Competence Certificate for Inland Water Vessel Crew” is the only passport for yachts to sail. In addition to this regulation, it is stipulated that sailing is only possible outside Neijiang.