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According to statistics, from the point of view of the types of vehicles sold in the heavy truck market from 2009 to 2010, over 90% of the Chinese truck market is high-end trucks in developed countries. The low-end vehicles above and below the yuan also account for a large proportion. To this end, the current Chinese truck market is positioned as an economical low-end truck market.
According to China's national conditions, in the current Chinese truck market, it is undeniable that the most powerful attraction is a low-cost product. As demand determines the market, the product focus of the Chinese truck industry can currently only be placed on low-end trucks. This is the best choice for Chinese truck companies. However, what is worrying is how long this kind of low-end advantage can last in China.
In fact, the steady development and rapid growth of the Chinese economy in recent years have attracted worldwide attention. Especially under the global economic crisis caused by the US financial turmoil, the Chinese economy has maintained a steady growth momentum that has attracted worldwide attention. The Chinese auto industry is even more of a performance. Outstanding unique scenery. Under such a development trend, the truck industry has unlimited prospects in China, and the Chinese truck market will gradually move toward high-end in 2010-2030. With the improvement of China's consumption level and the shift in consumer spending concepts, the focus of Chinese truckers has begun to shift from the previous vehicle prices to the use of vehicles. Consumers with strong vision have started to pay attention to product brands and quality. . Therefore, foreign high-end trucks and their concept of car use are gradually being accepted and recognized in China.
At the same time, excessive attention is paid to low-end products rather than efforts to increase the technological content of the products themselves. This will make China's truck industry always get rid of the "resource-intensive industries" hat. While the industry itself has gained development, it has also caused a huge waste of resources. For this industry, the state encourages its development at first. With the waste of resources becoming intensified, once the industry itself no longer innovates technology, the country will surely issue policies to them. Restrictions and guidance.
According to the “12th Five-Year Planâ€, China’s future is seeking higher returns on investment and better asset utilization. Therefore, in the next few years, China's truck manufacturing industry must gradually move from low-end to high-end. At the same time, along with the progress of this process, China's truck manufacturing industry will inevitably have a painful "shuffle reorganization." This is probably why the current total sales of domestic truck companies such as Mercedes-Benz, Volvo, Scania, and Isuzu are only maintained at around a few thousand units, and the sales ratio is only about 1%, but it is still the reason for persisting in China. .
Under the condition that foreign “Tiger Tigers†have been watching, Chinese truck manufacturers want to win this reshuffle, certainly not by simply expanding their factory buildings and releasing new products; nor can they simply rely on improving service quality because if the vehicles There are many problems. How to rely on late-stage services can hardly change the "quality" of the vehicle itself. It is even more difficult to simply introduce models and do simple processing and patchwork. It must be a real mastery of key technologies.
From low prices to high quality, China's heavy truck industry will gradually enter the high-end era