China's crane market monitoring analysis and forecast report for the first half of 2011

Abstract: According to the statistics from the China Construction Machinery Business Network, in the first half of this year, the cranes in the construction crane market saw the largest increase, reaching 42.62%; followed by the cranes, which increased by 15.00% year-on-year; the crawler cranes saw the smallest year-on-year increase in the three categories. Which is 12.92%.

According to survey data from the China Construction Machinery Business Network, in the first half of this year, the truck cranes saw the largest increase in the construction crane market, reaching 42.62%; followed by the truck cranes, which increased by 15.00% year-on-year; the crawler cranes saw the smallest year-on-year increase of 12.92. %.

â—† The number of car cranes increased by 15%, and the growth rate of Sany Automobile doubled.

In the first half of the year, 23,365 units of truck cranes were sold, a year-on-year increase of 15.00%. After hitting the first-half high in March, it fell for several months in a row, and in line with seasonal factors, this wave of adjustment lows is likely to occur in August.

XCMG sales of 11,666 units, an increase of 18.26%, the market share of 49.93%. The larger increase was Sany Heavy Industry and Fuzhong Jinzhong, with an increase of 106.09% and 24.38%, respectively. Sichuan Changqi performed poorly in the first half of the year, down 50.24% year-on-year, and Anhui Liugong and Manitowoc also experienced negative growth. From the trend point of view, the industry concentration is further enhanced, and many second- and third-tier brands are marginalized. According to the range distance theory of Lancharst’s strategic model, the current competitive landscape of China’s auto crane market is “absolutely monopolized”, and Xugong Heavy will be in an exclusive position. Zoomlion is facing the most intense challenges in the short term. Double extrusion with XCMG.

â—† Crawler cranes increased by 12.9%, and the recession on the 31st was significant.

In the first half of the year, cumulative sales of crawler cranes were 1,040 units, an increase of 12.92% year-on-year, and the growth rate slowed for months. In the first half of the year, the crawler crane market in China was relatively flat. The positive growth recorded in the first half of the year was mainly driven by the export market.

Zoomlion sales of 309 units, ranking first; XCMG's sales of 237 units only followed by Fushun ranked third, sales of 188 units. Trinity Technology showed signs of recession from the end of 2010, and its sales volume further shrank in the first half of this year, dropping 40% year-on-year. Crawler crane competition is mainly concentrated in the first four companies. At present, the industry’s competitive structure is “decentralized.” The main competitive feature is fierce market competition. A company’s business operations may be reduced if it is relaxed, including the first Zoomlion. There is a great possibility of change in order.

â—† With the vehicle hanging up 40%, XCMG will become an exclusive player.

Truck cranes, as the black crane of the crane market this year, began to soar, with sales of 4571 units in the first half of the year, an increase of 42.62% year-on-year, and the largest increase among the three types of cranes. In the month of June, truck-mounted cranes sold 1,059 units, a year-on-year increase of 75.62%, an increase of 31.06% year-on-year, and continued the upward trend since the beginning of this year. In addition, monthly sales volume broke through 1,000 units and sales levels reached a new level.

In the first half of the year, the truck-mounted cranes continued to be dominated by Xugong, Shimei, and Mudanjiang Gasoline, with sales of 2,424 units, 923 units, and 544 units respectively; of these, XCMG's vehicles increased significantly, reaching 46.73%. It rose to 53.03%; Zhonglian dropped 69.14% year-on-year and quit the first-tier competition. The market share of truck-mounted cranes is further tilted toward the leading enterprises. According to the strength and importance of the manufacturers, the XCMG crane market is likely to become an exclusive player.

For the market judgment in the second half of the year, as the largest truck crane, following the entire construction machinery industry, the volatility is more and more obvious. It is expected that this round of adjustment lows is likely to occur in August under the influence of social housing construction and seasonal factors. The trend of crawler cranes has become unpredictable, and it is more certain that domestic demand will hardly improve in the short term, and the export market will become a strong guarantee for companies to break through the bottleneck of domestic demand. Judging from the sales situation in the first half of the year, the demand side of the truck-mounted crane is undergoing a qualitative change and the overall demand will rise by a step.