E-commerce or become a tool for market expansion of construction machinery parts

After several years of development in China's construction machinery market, the whole machine market has been close to saturation. In 2012, the total output value of China's construction machinery increased by about 4%-5%. Has let the industry people feel the market downturn and sluggish.

According to the analysis of engineering machinery experts, although the entire machine market has shown a trend of depression, the demand for the spare parts market has not decreased. Water conservancy construction and the recovery of high-speed rail construction in the second half of the year are still being taken seriously by the government. How many projects, there will be a large market. The machine rumbling and the demand for accessories will be relatively stable. The spare parts market in Beijing has maintained a strong momentum this year. In the weak environment of the entire construction machinery, although the demand for construction machinery products in Shandong Province ranked first, with the decline in the demand for construction machinery products, spare parts for construction machinery have been developed, and construction machinery spare parts suppliers have also caught Live this opportunity, expand the scale, rectify the market, so as to achieve greater development.

The product inventory of the construction machinery market provides a good environment for the development of the construction machinery parts industry. In this whole machine market, the inventory remains high, following the demand of the market, and placing the focus on the after-market of construction machinery such as mobile phones and spare parts is becoming a new bright spot for attracting many mechanical giants.

If you want to seize the initiative in the future development must seize a critical area, and spare parts market is very likely to be the future of this military strife. If you want to stand proud, you must get the land first. Only do a good job of construction machinery accessories, make your own machine maintenance more convenient, so that the machine more value, in order to allow customers to trust your machine. Whether it is a beggar or a Mingjiao, grasping a large customer only has the chance to win.

Compared with the dismal sales of Chinese construction machinery in 2012, online sales of construction machinery parts have become possible. According to the reporter's observation, there have been individual companies that have been publishing advertising opportunities for companies such as Alibaba for many years, and some companies have started to generate transactions. However, in the popular B2B website, construction machinery parts and accessories have always been neglected and have not been valued; There is also a lack of professionalism in the popularity of B2B e-commerce websites for construction machinery accessories.

Sales of construction machinery parts is the best way to achieve e-commerce sales on the Internet. The use of e-commerce allows relatively small parts to achieve efficient operation of capital flows and product flows. Therefore, e-commerce will become the next market tool for the expansion of construction machinery parts.