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Recently, the three parties of Guangzhou Automobile Group Co., Ltd. (hereinafter referred to as Guangzhou Automobile), China Auto Parts Industry Company and Hebei Zhongxing Automobile Manufacturing Co., Ltd. (hereinafter referred to as Zhongxing Auto) have signed a memorandum of strategic cooperation in Yichang, Hubei Province.
According to the contents of the agreement, Guangzhou Automobile Group, China Automotive Parts Industry Corporation and Zhongxing Automobile will cooperate in vehicle development, spare parts research and development, energy conservation and new energy vehicles, international business, logistics and transportation.
This seems to be another continuation of the "Complementary Shared" alliance between GAC and Chery not too long ago, but this time there was one more contracted partner: China Auto Parts Industry Corporation - a domestic auto parts integration service provider and parts and components Well-known enterprises.
It is reported that China Auto Parts Industry Company will invest in the construction of a Chinese auto parts (Yichang) industrial base in Yichang, and at the same time establish China Automobile and Components (Yichang) Industry Investment Fund to build a high-end auto parts and parts industry base.
With the participation of “leading parts and components companiesâ€, GAC and Zhongxing Automotive will share better technologies in the development of parts and components, which will reduce R&D costs and highlight the competitiveness effects brought about by cost control.
Is the ambitious GAC to stop cooperation with the above cooperation?
At present, ZTE has three global production bases and a product R&D center consisting of Hebei Zhongxing, Yichang Zhongxing and overseas KD factories. It has four processes of stamping, welding, painting and assembly, and three complete sets of SUVs and pick-up trucks. Body mold.
It is worth mentioning that the Zhongxing Yichang plant under construction is a production base for ZTE's passenger cars. After completion, it will add 200,000 new production capacity.
“Yichang Base†is exactly what Guangzhou Automobile regards as its value. A person inside Guangqi told reporters that the signing of the memorandum of cooperation does not involve cooperation in equity, but it is only a prelude to cooperation and there will be further cooperation in the follow-up. "In the context of the state's encouragement of mergers and reorganizations, GAC is considering consolidating ZTE's vehicles in order to achieve the purpose of expanding the central market, and also to expand the company's territory." The above-mentioned sources said.
In the automotive industry, GAC is considered to be the most active company and is also a master of capital operations. The acquisition of the Changfeng Auto and the joint venture with Mitsubishi are the first steps to get out of Guangdong and the layout of Hunan. Afterwards, the addition of Guangzhou Auto Fiat, the Hunan section is even more powerful.
In December 2010, GAC acquired Gao Auto in a high profile and expanded its territory to East China and the Yangtze River Delta. This time, Guangzhou Automobile is ready to attack again, targeting Central China?
The answer seems to be obvious. At the signing ceremony, Guangqing Group General Manager Zeng Qinghong interpreted Yichang as “located in the middle of the city and is very important for GAC Group's layout. It will join hands with Yichang to promote strategic cooperation and gradually increase the level and level of cooperation.â€
Industry experts Zhang Zhiyong said that it seems that the initial integration of the three companies in parts and components is a good thing, which will greatly help reduce the cost of procurement and improve the efficiency of research and development.
According to Zhang Zhiyong, GAC and ZTE's "today's strategic cooperation is the prelude to tomorrow's equity cooperation." He said that mergers and reorganizations are the direction of the future. It is a common practice for GAC to do great work, layout the whole country, and annex local small businesses. Gio is a typical example.
Zhang Zhiyong also analyzed that in the future, GAC and ZTE are likely to embark on the "Geo model." For ZTE, its lack of funds, markets, and brands, these are the long-term items of Guangzhou Automobile. On the other hand, in terms of SUVs and pickups, ZTE has a certain amount of precipitation, both in terms of market and technology. In particular, pickup trucks are still weak in the Guangzhou-based automaton matrix. The acquisition of ZTE has just strengthened this market segment.
It is reported that ZTE's leading products include pickup trucks and SUVs, four major product platforms, and 18 product lines, and obtained a number of national vehicle and component design patents.
Complementary on the model is not the most important, the most let Guangzhou Automobile care is still an extension of its large layout. “The base is the most important. We must do it. We must expand our sphere of influence. We hope that by 2015, GAC can basically complete its layout and reach a capacity of 3 million vehicles.†Zeng Qinghong said recently in an exclusive interview.
From 2015, there will be two years. Will GAC continue to implement the "Merger and Reorganization" strategy? Regarding this question, Zeng Qinghong did not deny that his answer was only three words: look at opportunities.
However, he also realized: "At this moment, Guangzhou Automobile's key is to make existing projects a good job. This is the most important thing." "Now Guangzhou Automobile's lineup can be said to be big enough," he said.
Revitalize the layout of Zhongxing Automobile's layout