Dongfeng Commercial Vehicle Continues to Lead the Industry

According to the annual dealer meeting of Dongfeng Commercial Vehicle Company recently held, the 2012 domestic GDP growth fell below 8% for the first time in ten years, and the 4 trillion yuan investment support for truck demand continued to cause excess capacity, and the domestic heavy-duty card decline will exceed 2011. year. Dongfeng Commercial Vehicle Co., Ltd.'s sales of medium- and heavy-duty trucks are expected to reach 180,000 units throughout the year, with the same level of decline as the industry, but it will continue to maintain its leading position in the industry.

From January to November, the total sales volume of medium- and heavy-duty trucks nationwide was 822,000, a decrease of 23%, of which heavy trucks declined by nearly 30%, greatly exceeding expectations. Dongfeng Commercial Vehicle Co., Ltd. has accumulated sales of over 170,000 heavy trucks, and is expected to sell 180,000 vehicles throughout the year. This decline is in line with the industry, but its sales volume and market share continue to maintain its leading position in the industry and globally. Among them, the cumulative sales of heavy trucks in the first 11 months of nearly 120,000, the market share showed a growth trend; in the card before the cumulative sales in November exceeded 50,000, an increase of 7% against the same period last year, further consolidating the benchmark position in which the card field.

Regarding the trend of the medium and heavy truck industry in 2013, Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd. analyzed that: “The implementation of the National IV emission regulations will be the biggest challenge for the whole industry in 2013. Due to the difficulties brought by the national IV standards, the conditions for implementation Factors such as total vehicle cost, excess vehicle capacity and superfluous transportation capacity will bring greater uncertainty to the medium- and heavy-duty truck market in 2013. He predicted that the total domestic medium-to-heavy truck capacity will remain at a scale of approximately 900,000 vehicles in 2013. To this end, he proposed that Dongfeng Commercial Vehicles' sales target in 2013 will remain at least 180,000 units and its market share will not be less than 20%.

Tong Dongcheng, deputy general manager of Dongfeng Motor Co., Ltd., said: “In the era of micro-growth, how to survive and develop is a major issue that all auto companies including Dongfeng have to face. In the face of major changes in the industry, Dongfeng Commercial Vehicle Co., Ltd. adheres to the established plan. The strategic goals will not be shaken, steadily advancing mid- and long-term strategic projects to enhance core competitiveness, and at the same time, respond to changes in the environment with a positive spirit of change, and develop sustainable technologies such as technological leadership, quality and brand, comprehensive revenue management, and globalization. Strategy, committed to sustainable profitability development."

Dongfeng Commercial Vehicle Co., Ltd. is committed to building a stable strategic dealer system with a common vision, common goals, shared responsibility, and a win-win situation. It will build the main distributor into a strategic distributor of Dongfeng Commercial Vehicles. At the dealers' conference, Xu Tiansheng, deputy general manager of Dongfeng Commercial Vehicles Co., Ltd., read the list of strategic dealers shortlisted in 2012. The 19 short-listed distributors were honored and rewarded.

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