Analysis of Sales of Self-owned Brand SUVs from January to July 2011

The overall self-owned brand SUV: sales growth slow, accounting for a low ratio in January-July 2011, China's total of 20 independent brand SUVs are on sale (see Table 1). Among them, the Chery company's three brands - Chery, Rui Wei, Wei Lin are sold SUV. In the past, BYD, Lifan, and SAIC, which did not have SUV products, have also listed an autonomous SUV. In addition, Brilliance's first SUV has been listed at the end of August, and Geely's first SUV model EX7 will also be on the market. However, Tianjin FAW, FAW Huali, Changan Automobile, Hafei and Changhe still have no SUV products on the market.

According to the sales data collected by Gasgoo.com, the wholesale sales of China's own-brand SUV models from January to July 2011 totaled 333,600, a year-on-year increase of 11.7%. Its growth rate was only half of the overall growth of the SUV market (also based on wholesale sales); its sales accounted for only 38.1% of the total sales of SUVs, down 4.4 percentage points from the same period last year (42.5%). In July alone, the total sales volume of self-owned brand SUVs was 41700, accounting for only 32.8%.

Ten domestically produced foreign-funded mid-to-high-end SUVs (of which Hanlanda only takes 2.7L) accounted for 65.3% and 64.1% of total sales of SUVs in the January-July and July months of last year. This year, CR-V and other models were sold. Sales volume fell, accounting for 40.0% and 48.5%, respectively, but still higher than the total share of self-owned brands. (See: http://auto.gasgoo.com/News/2011/08/260827562756367152963.shtml)

The top four self-owned SUV brands: Chery’s high growth, and BYD’s replacement of Huatai’s fourth-brand self-owned SUV in July, only four brands have sold in excess of 40,000 units from January to July this year, followed by Great Wall, Chery and Zotye in terms of sales volume. And Huatai. In July, there were only four brands selling more than 5,000 vehicles. Among them, the top three brands were in line with January-July and the fourth Huatai was replaced by BYD. Huatai's July SUV sales fell 86.6% year-on-year to 804 units, ranking 13th among independent brands. The BYD S6, which was just listed in May this year, has sold 5,068 vehicles in a single month in July.

Among the top three brands, Chery’s sales growth from January to July and July’s single month’s fastest increase was a year-on-year increase of 82.1% from July to July to 57,500 units. July sales increased by 81.2% year-on-year to 8,295 units. Great Wall's sales from January to July increased by 7.5% year-on-year, while sales in July declined by 0.8% year-on-year. Zotye's sales in January-July fell 16.6% year-on-year, and sales in July rose 4.9% year-on-year.

Judging from the two periods from January to July and July, the sales volume of the top four brands of self-owned SUVs is about 70% of their total sales, which are 68.9% and 70.9% respectively. The top four of self-owned brands accounted for a smaller proportion of total sales of SUVs, which were 26.2% and 23.3% in January-July and July respectively.

Other autonomous SUV brands: Seahorses have the fastest growth from January to July. Lifan SUVs are significantly inferior to BYD's other self-owned SUV brands. Sales of more than 1,000 vehicles in July this year included hippocampus, Changfeng, Ruiqi, ZTE, Jiangling, Yellow Sea and Beiqi. Among them, the fastest growing sales volume is the ZTE brand - an increase of 26.4% year-on-year to 1,312 units. From January to July, sales of more than 5,500 vehicles include the above-mentioned brands, as well as JAC. Among them, the fastest-growing sales volume was the Haima brand, which grew by 229.6% year-on-year to 13,000 vehicles.

Lifan's X60, a SUV product listed at the Shanghai Auto Show this year, sold 456 units in July, a far cry from BYD's S6 performance (5068 units).

The sales of Gonow's SUV from January to July this year fell 49.0% to 1519, of which July sales fell 75.7% to 111 units. Dongfeng Group's Dongfeng brand SUV Odin, which produced in Zhengzhou daily, also performed poorly. In July this year, the sales volume was only 102 units, down 54.5% year-on-year.

At the beginning of August this year, the official SAIC Roewe W5 had 56 wholesale sales in July. The sales of the Chery Weilin X5 in July were similar to that of 54 vehicles.

Note:

Jiangling’s SUVs refer to Landwind and Baowei, and its focus on promoting SUV Sheng Sheng (listed in December 2010) has not yet appeared in the company's sales statistics by the Federation.