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Mulinsen: Strengthening key markets is expected to enter the top three in the world next year
Recently, the editor walked into the exhibition hall of Ms. Linsen SuperTrend's 2017 Hong Kong Autumn Lantern Exhibition, interviewed Mr. Lin Jiliang, Executive General Manager of Mulinsen, and discussed the strategic layout and future planning of Mulinsen in the entire LED market. General lighting business boosted Mulinsen's first three quarters of filament lights exploding According to the three quarterly reports released by Mu Linsen, Mulinsen Q3 revenue was 2.234 billion yuan, an increase of 39.85%, net profit of 134 million yuan, down 17.20%. The accumulated revenue for the first three quarters reached 5.86 billion yuan, a year-on-year increase of 59.01%; the accumulated net profit reached 440 million yuan, a year-on-year increase of 40.04%. For the reason why Mulinsen's business grew rapidly in the first three quarters, Lin Jiliang said that packaging is the biggest growth point of Mulinsen. The growth of packaging in 2017 is mainly due to the growth of general lighting business, especially the deep cooperation with major international customers. Drive the growth of the entire group of Mu Linsen. In addition, Lin Jiliang added that the current filament lamp business of Mulinsen has experienced explosive growth. According to Lin Jiliang's statement, it has been expected to have a 70%-100% increase, but did not expect to exceed expectations, achieving more than 100% growth, and therefore many capacity has not kept up. However, the production capacity cannot be kept as temporary, because as early as the first half of 2017, Mulinsen announced that it would build a new LED filament lamp production base in Yiwu Industrial Park, Zhejiang. It is understood that the base is currently doing hardware construction of infrastructure and factory buildings. It is expected that it will continue to be put into production before the end of next year. According to Lin Jiliang's statement, in 2018, it is expected that the Mulinsen filament lamp will reach a full lamp production capacity of 3000 W/month, and the filament lamp will be larger at that time. Because of the performance of Mulinsen in the first three quarters, Lin Jiliang expressed his confidence in the fourth quarter, and he was confident that he would make a promise to the expected performance. According to Lin Jiliang, Mulinsen is currently divided into three major business segments: components and LED devices, EMS (lighting foundry business), and OBM (lighting own brand). Components include brackets, copper clad laminates, materials and accessories related to lighting fixtures, and LED devices are the company's traditional packaging business, which is a necessary support for the other two businesses. EMS is mainly the OEM production of finished lamps. Mulinsen's current product organization structure: Among them, the components and LED devices accounted for 70%-80% of the company's revenue, and there is good growth. The overall market share of lighting is also quite good; EMS segment: Mulinsen is now with the United States As well as many retail supermarkets in Europe, the situation is very good, especially the filament lamp. In the OBM sector, Mulinsen owns Mulinsen lighting, plus Landwells, which gives Mulinsen a better position in the global layout. In particular, Round Ways is the second largest global lighting brand after Philips, covering more than 100 countries and regions. With a strong sales network, occupy a larger market share. For the future planning of these three business segments, Lin Jiliang said that the components and LED devices will continue to expand, and even more hope to expand to include automotive, infrared, and UV-related fields. The lighting foundry business segment will strengthen the service to the US and European retail supermarkets, the most important is the filament lamp. In addition, many lamps and glass tubes have been developed for emerging markets, and there is expected to be good growth in the future. Lighting brand segment: At present, there are more and more integrated lighting fixtures. In the future, there will be more comprehensive applications in commercial, home and industrial lighting, and the categories will gradually become complete. Lin Jiliang also mentioned Landvance in the interview. This year is the first year to bring LED lamps to the market. It has achieved good results, with a turnover of around 200 million euros, and still maintains a certain profit. . Strengthening key markets is expected to enter the top three in the world next year. Although the three major sectors are developing very well, the key markets of the three major business sectors have also presented different patterns. According to Lin Jiliang, the main market for components and LED device boards is China, accounting for more than 90%, and exports account for only a small portion. EMS business segment is currently the largest market segment in Europe and the United States, and will increase in Asia in the future. The layout, especially in Japan, South Korea, Southeast Asia, India and other markets. In the OBM sector, the performance is higher in Europe and America. At the same time, Lin Jiliang also said that the market capacity of the three major sectors is also different. The market capacity of components is relatively small, but the market is relatively concentrated, so Mulinsen has a high market share in this sector. In the EMS sector, the overall market capacity is larger than components, but it is more dispersed. At the same time, because there are more competitors, it takes a certain time to form a large system. The OBM segment has the lowest concentration, and each brand has a small market share relative to the overall market share, but some individuals also have a large volume. For the development of the Mulinsen lighting brand, Lin Jiliang spoke specifically about Land Vans, which expressed his confidence in the combination of Landvewans and Mulinsen. It represents, for example, Landevance, with sales of about 2 billion euros a year, ranking the top in the world. If you complete the consolidation with Mulinsen next year, Landwells and Mulinsen will have a scale of about 3.5 billion US dollars, even reaching 37-3.8 billion US dollars, entering the world's top three lighting companies. In terms of current sales channels, we are already the second; but in terms of sales amount and volume, next year, we will have the opportunity to enter the top three in the world.