Lubricant high-end market share of domestic brands reached 40%

The lucrative high-end market of China's lubricants has always been a hot spot for Chinese and foreign top lube brands. For China's national lubricant brands, performance in the high-end market is also an important indicator of brand strength. In recent years, China National Lubricant National Brand has achieved rapid growth in the high-end market with the world's top scientific research strength, more and more rich brand building methods, as well as steady and steady channel construction and development, and its market share has reached 40. %, quality becomes a high-end living force that has the ability to compete with foreign brands.

How does the national brand achieve a breakthrough in the high-end lubricants market? The responsible person of the China National Petroleum Lubricant Company told reporters that technological innovation and brand building are the only ways.

Take Kunlun Lubricant as an example, Kunlun Lubricant R&D Center always adheres to the principle of independent technological innovation, makes full use of various types of base oil, which account for 60% of domestic resources, and develops an analytical instrument and experimental bench with advanced international standards. The series of high-end products with international advanced level and independent intellectual property rights have become the stepping stone for Kunlun Lubricants to open up the high-end market.

In recent years, Kunlun has also used sports marketing and public welfare activities as an indispensable means for brand building. Whether it is the China Autocross Championship, or the continuous and exclusive sponsorship of the Top Ten Drivers, the recent sponsorship of the National Truck Contest and the official partner of the Houston Rockets, the Chinese basketball superstar Yao Ming, the brand building of Kunlun has also become increasingly Both public welfare and sports have a two-pronged approach, so they can quickly move toward the international high-end stage.

Industry experts stated that the game between the national brand's core strength and foreign brands in the high-end market is still the main theme of China's lubricant industry for a long period of time. The national brand represented by Kunlun Lubricants has been consolidating the channel construction, deepening the potential of high-end research, and developing domestic products with better performance for Chinese consumers. For Chinese consumers, whose consumption concept is continuously moving toward science and rationality, it is undoubtedly the most luckiest to enjoy products with better local price/performance ratios and stronger applicability.

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