Autodesk and Mattel Team Up to Bring New Digital and 3D Printing Experiences to Kids and Families

**Public Company Information:** - NASDAQ: ADSK - NASDAQ: MAT **San Francisco – (Business Wire) –** Autodesk, Inc. (NASDAQ: ADSK) and Mattel (NASDAQ: MAT) have officially announced a groundbreaking partnership to integrate advanced 3D design and 3D printing technology into Mattel’s iconic toy line. This exclusive collaboration marks a major step forward in merging physical play with digital innovation. The new initiative will offer an immersive experience where children can bring their creativity to life by designing and customizing toys through a series of upcoming apps. These tools will not only let kids imagine and create but also print their own unique toys, blending the digital and physical worlds like never before. “Autodesk is all about empowering people to create,” said Samir Hanna, Vice President and General Manager of Consumer and 3D Printing at Autodesk. “Partnering with a brand as iconic as Mattel gives us the perfect platform to showcase how Spark, our open 3D printing platform, can transform creative play and push the limits of what's possible.” This collaboration is more than just a tech upgrade—it's about fostering creativity, learning, and hands-on engagement. By integrating fun and educational elements into the play experience, the project supports interactive learning while tapping into the growing maker movement. “Kids today are more creative and tech-savvy than ever,” said Doug Wadleigh, Senior Vice President and Global Brand General Manager for Toy Box at Mattel. “By combining our deep understanding of play with Autodesk’s cutting-edge tools, we’re opening up a whole new world of possibilities for young creators everywhere.” The first app in this series is set to launch in the second half of 2015, along with a dedicated online hub for Mattel’s 3D printing initiatives. More details will follow soon. **About Mattel:** Mattel is a global leader in the design, manufacturing, and marketing of toys and family entertainment products. With a rich portfolio that includes brands like Barbie, Hot Wheels, Fisher-Price, and Monster High, Mattel continues to inspire imagination and creativity around the world. Based in El Segundo, California, the company operates in over 150 countries and employs nearly 30,000 people across 40 locations. **About Autodesk:** Autodesk provides software solutions that help people imagine, design, and create a better world. From engineers and architects to artists and students, Autodesk empowers users to turn ideas into reality. Learn more at [autodesk.com](http://www.autodesk.com). **© 2015 Autodesk, Inc. All rights reserved.** **Contact:** *Autodesk, Inc.* Jennifer Gentrup, 415-547-2435 jennifer.gentrup@autodesk.com *Mattel* Angela Emery, 310-252-3306 angela.emery@mattel.com

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