Autodesk and Mattel Team Up to Bring New Digital and 3D Printing Experiences to Kids and Families

**Public Company Information:** - **NASDAQ: ADSK** - **NASDAQ: MAT** **SAN FRANCISCO — (BUSINESS WIRE) —** Autodesk, Inc. (NASDAQ: ADSK) and Mattel (NASDAQ: MAT) have announced a groundbreaking partnership that will bring innovative 3D design and 3D printing technology to the world of toys. This exclusive collaboration aims to transform how children engage with play by blending physical toys with digital creativity. Through this initiative, Mattel’s iconic toy lines will be enhanced with interactive digital experiences. A new series of apps will allow users to design, customize, and even 3D print their own toys, creating a seamless bridge between the virtual and real worlds. This not only fosters creativity but also encourages hands-on learning in a fun and engaging way. “Autodesk is committed to making 3D design and 3D printing accessible to everyone,” said Samir Hanna, Vice President and General Manager of Consumer and 3D Printing at Autodesk. “Partnering with Mattel gives us the chance to showcase how our Spark platform can help create powerful, immersive experiences that inspire innovation and creative play.” The partnership emphasizes an educational approach, aiming to support interactive learning through playful exploration. It taps into the growing maker movement, encouraging kids to experiment, build, and express themselves creatively. “We’re always inspired by the imagination and creativity of children around the globe,” added Doug Wadleigh, Senior Vice President and Global Brand General Manager for Toy Box at Mattel. “By combining Mattel’s deep understanding of play with Autodesk’s cutting-edge tools, we’re opening up new possibilities for how kids can create and interact with their toys.” The first app in the series is set to launch in the second half of 2015, along with an online hub dedicated to Mattel’s 3D printing initiatives. More details will follow as the project develops. **About Mattel** Mattel, Inc. (NASDAQ: MAT) is a global leader in the design, manufacturing, and marketing of toys and family entertainment products. The company's diverse portfolio includes beloved brands such as Barbie®, Hot Wheels®, Monster High®, American Girl®, Fisher-Price®, MEGA BLOKS®, and more. With headquarters in El Segundo, California, Mattel operates in over 40 countries and sells products in more than 150 nations. The company is dedicated to inspiring the next generation of creators and thinkers. **About Autodesk** Autodesk empowers people to imagine, design, and create a better world. From engineers and architects to artists and students, millions use Autodesk software to turn ideas into reality. Whether it’s building cities or designing the next big toy, Autodesk helps bring creativity to life. **© 2015 Autodesk, Inc. All rights reserved.** *Autodesk and the Autodesk logo are registered trademarks of Autodesk, Inc. All other trademarks are the property of their respective owners.* **Contact:** **Autodesk, Inc.** Jennifer Gentrup Phone: 415-547-2435 Email: jennifer@autodesk.com **Mattel** Angela Emery Phone: 310-252-3306 Email: angela@mattel.com

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